Everyone needs to be more environmentally aware these days as we think about how we can take better care of our planet, and a lot of responsibility is falling onto businesses to lead the way. By taking steps to be more aware of your impact on the environment, you can not only do your bit…
If you are holding or attending a business event, you will want it to be memorable and successful. There are many ways that you can do this, but they are often expensive and not guaranteed to have the effect that you want. However, corporate confectionary can be a great tool for you to use, and…
There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…
Marketing has changed a lot over the years. Even so, there are still some tried-and-tested approaches that hold good in the modern era. One of them is using promotional merchandise, especially promotional confectionery and no stranger to corporate confectionery is Adele Thomas, owner of Distinctive Confectionery. Here, Adele shares her insight into why your business…
