Veronica Baas

retail branding

Managing a Successful, International Retail Brand: Tips and Tricks

Creating a successful international retail brand is a complex business. There are way more moving parts than in a brand located in just one country, with different cultures, languages, and even different social media platforms all at play. There are some key elements to consider when building a strategy for brand creation. Determining Demographics To…

Read More
green business practices

Green Business Practices: Running a Sustainable Restaurant

Many food industry restaurants are finally coming around to sustainability in ways that we haven’t seen before. Sustainability presents ways in which businesses can run more efficiently, saving them money and time while helping to save the planet. Here is a quick list of the different methods restauranteurs can incorporate into their business to become…

Read More
Customer service and brands

5 Brands to Learn From That Deliver Exceptional Customer Service

While many brands have spent the last few years learning and employing best practices for storytelling, not as many have worked on delivering outstanding customer service. With evolutions in e-commerce, social media, and the gig-economy, how brands can and do relate to customers have changed dramatically. Even small businesses who once only had to talk…

Read More

The Ultimate Office Relocation Guide: 7 Tips for a Seamless Transition

— Office relocation is an exciting time for a business. The new spaces and expansion almost always mean your company is on the up-and-up, so it’s a good bet that you just can’t wait to settle into the new office. But as exciting as the opportunity is, a poorly managed move can harm your company…

Read More