Waterful: The first Russian spring-water brand in eco-friendly packaging

How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study.

‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is the pristine spring source, located in the picturesque foothills of the Caucasus, surrounded by pristine forests that make up the natural reserve of Solionoe Ozero.

BRANDEXPERT agency took on the mission of developing a comprehensive branding for WATERFUL.

Based on thorough market research and competitor analysis, the project team developed the trademark ‘WATERFUL’ alongside its positioning strategy and minimalist packaging style that reflects naturalness and environmental care.

The logo, visual identity and advertising communications were designed to highlight the brand’s unique qualities, reflecting its mission and values shared with a modern audience with an active lifestyle, supporting the idea of sustainable development.

The name ‘WATERFUL’ is rich with diverse meanings and emotions, reflecting the brand’s philosophy. This neologism was carefully crafted, utilizing vivid semantics that combine the concept of ‘water’ with words such as ‘beautiful’, ‘tasteful’, ‘healthful’, ‘mindful’, and ‘careful’.

‘Waterful’ is not just a name; it is a symbol of a mindful approach to choosing high-quality drinking water for people who care about their health and the health of the planet. It represents a new concept that embodies a whole philosophy of care, beauty and harmony.

The design of WATERFUL packaging emphasizes aesthetics and functionality, blending minimalism with informativeness. It captivates attention with its free and elegant appearance while clearly showcasing the principles of environmental responsibility that are at the core of the brand.

Thanks to a creative approach, strategic thinking, and unwavering dedication, the project team succeeded in crafting a powerful brand image for WATERFUL, ready to captivate consumer`s hearts and carve out its place in the market of premium quality drinking water.

BRANDEXPERT or WATERFUL are represented by the author of this article and are not endorsed by or affiliated to The Local Brand® in any way. All images are provided by the author.