luxury brand advertising

A More Discreet Tone In The World Of Luxury Packaging

The rise of Western consumerism is culturally tied to the idea of conspicuous consumption- the idea of spending money on big, public status symbols that are worth more to the buyer as signals of wealth than as functional items. Despite a decades-long history of indulgence in consumption, many luxury customers in the UK and elsewhere…

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Personal Marketing

Why Offline Marketing Should Still Be In Your Marketing Mix

Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…

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Hello Kitty Tiolet Rolls

When Brand Extension Goes Wrong: Bizarre Promotional Products

In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…

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La Despensa - Madrid - Disco

What To Expect Inside The Offices Of Some Of The Coolest Ad Agencies In The World?

In order to impress visiting clients, attract the most creative staff and encourage the free flow of ideas, advertising agencies pull out all the stops when it comes to interior design. Each company attempts to build something bigger and better than the last, resulting in some of the most unconventional – and awesome – offices…

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Outsmarting OTA’s With New Hotel Marketing eBook

Outsmarting OTA’s With New Hotel Marketing eBook

For hoteliers the biggest marketing challenge is competing for bookings against online travel agencies (OTA’s) and booking sites like Booking.com and Agoda. These sites send huge amounts of business to hotels but with hefty commissions. For hotels, securing bookings via their own website is far more profitable and provides a greater opportunity to secure future…

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3D Holograms

Holograms: Science-fiction Turned Science-fact

Holographic projection technology is rapidly advancing and there are countless entrepreneurs that are conceptualising new applications for this novel technology. In fact, industry projections indicate that Hologram technologies have an estimated market value of between 500 million to 1 Billion Dollars in the first 18 months – and that’s only the beginning. And so starts…

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Online marketing strategy and measurement

Online Marketing Ideas For Your Business That Can Help You Change The Game

  The internet provides a lot of great marketing opportunities for businesses of all sizes. The good thing about online marketing opportunities is that they are very cost effective. Many of the ways in which you can market yourself online are either free or come at a low cost. With the right creative marketing strategy,…

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bridal sevices websites

Should Your Bridal Brick And Mortar Store Have An Online Presence?

Reasons why it should Your typical brick and mortar bridal store has many things that will help you plan for the best possible wedding. One way that we believe these stores can improve on the customer experience is through the internet. We live in a world where you can share pictures and videos immediately with…

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ebay storefront display

Ebay Using Digital Displays In Store …. But Whose Store?

Over the years, eBay has been a company that has always been on the forefront of change and development for online shopping. They have engaged in research and development so that the company, while providing the same root service, is always changing and evolving to meet the needs in the market. In the fast moving…

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Modern Retail Marketing

Effective Marketing In The Modern Retail Environment

Putting your best foot forward in the retail environment can help your company boost its visibility and increase sales for your products. Your marketing strategy should encompass a wide array of activities that include the following: • Traditional and Internet advertising campaigns • Product packaging • Retail product placement By creating an integrated approach to…

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