Why Choose Edible Merchandise to Promote your Business?

edible merchandise
edible merchandise
Hello Kitty is known for its visually appealing merchandising. Even the edible ones.

There are many different types of promotional merchandise available which ranges from toys to branded stationery to clothing. However, one of the most popular choices is edible promotional merchandise. This covers things such as chocolates or sweets that come in branded wrappers, boxes or tins but most of all, people love them. However, what makes them so popular and why do they work so well as a marketing tool?

Enhanced brand potential

Many of the other options available are designed with a sort of longevity in mind. This is because they are used for long periods of time and therefore, improve the way in which your brand is perceived. This then helps to improve sales figures and profits. Despite this, the branding has to be done in such a way that means that it is not obtrusive or overpowering because it will mean that customers will continue to use it. In contrast to this, edible merchandise works in a different way. This is because they do not last as long, so while the customer has your promotional confectionery in their hand, make the best impression possible, this includes packaging that stands out and maybe a thank you or other message, depending on the reasoning for you sending out your personalised confectionery.

Promotions for Specific times of the Year

These kind of promotions are always a big hit and edible merchandise can be used at certain times during the year. This can include Christmas, Easter or even Halloween but whatever the event, edible merchandise makes a great promotional gift. The most popular is chocolate and that can be given away at any time of the year, all that needs to be changed is the design.

Many possibilities

The great thing about edible promotional merchandise is that there are many options available. At Christmas and Easter, it is possible to give away advent calendars and Easter eggs but it is also possible to create something that is even more luxurious. Depending on the business you are in, it is also possible to find something that has a certain shape or design such as boxes shaped like a vehicle.

Everyone Loves Confectionary

The great thing about edible promotional merchandise is the fact that most people love it. There may be the odd person who is not a fan of chocolate or sweets but in the main, everyone loves it. Therefore, it is possible that your promotional confectionary will have a great impact because it will reach far and wide but also be enjoyed by those who remember who you are.

Custom Design

Perhaps you feel as though there is edible promotional merchandise that does not fit your brand. If this is the case, do not worry because you can always create a custom design. This enables you to make something that is unique and original and can look, taste and feel exactly how you want it to. This will give your brand an extra edge and an element of intrigue but the design will certainly be tailored towards your business and brand.

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Peter Scully

Marketing Director at SF Media
Keen author and blogger. Peter writes on a number of topics he has a personal interest in, including brand promotion, marketing, social media, online marketing and small business advertising.