For marketers and retailers, shopping is the art of persuasion. Colour is a form of nonverbal communication. Many believe that colour is not a static energy – each colour has a specific meaning depending where you are in the world. However, studies have highlighted that colour conveys many different feelings in customers. From psychologists’ theory…
When it comes to making your product stand out from the crowd, there’s no trivializing just how important the label design is. Labels are responsible for catching the consumer’s eye and communicating the brand and product’s purpose. Studies show that as many as 70 percent of purchase decisions are made in-store at the point of…
Sunglasses were designed to protect our eyes, from dust and harsh sunlight, but they have become more than just an eye protective gear. They are also considered as a style statement. Some people are very passionate about the sunglasses, and are ready to pay hefty amounts of money. Sometimes we get conned into buying fake…
Shifting your home or office is a daunting task for sure. With so many things to move from one place to another, you will need good packaging materials so that the items do not get damaged or destroyed in transit. There are wide varieties of packaging materials available in the market now. Among them bubble…
Why does it matter what your product packaging looks like? Is it really so important that you get the packaging just right? Why can’t you just slap any old label on your product and sell it like that? The truth is that your label and packaging appearance is almost more important than the product itself….
As the festive season begins to creep upon us and the decorations and lights begin to emerge, all brands have to think about how they are going to promote themselves during this busy period and in particular, what promotional products to use. Christmas time means that levels of trade are higher than usual and for…
About a decade ago, gift cards were a novelty. It emerged as a quick and convenient way to gift someone who was relatively less known or a new acquaintance. Some of this perception came from the fact that it was seen as an alternative to cash gifting. Gift cards also involved less time and effort…
Vacant calories in prepared snacks are particularly predominant in today’s working environments and has contributed to obesity rates since the late 1970s. To turn around that pattern in your work environment try to replace traditional vending machine items with fruit. Organic product contains fructose, which is a characteristic sweetener as sweet as sugar. Organic products,…
Cardboard box plays a very important role in our everyday lives and one can use it from storing to packaging processes. It becomes a necessity in several cases like while you move your home, you need something to store and transfer your important household goods like books, electronic appliances, kitchen appliances and various things one…
How do you make your business stand out? In today’s ultra-competitive high-stakes marketplace, business promotion has to be an essential element in your business strategy. According to the Promotional Products Association International, a promotional product is any “item used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards,…
Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies, there are very few reasons to avoid them. Although candies are found in very diverse forms around the world, it is impossible to ignore American versions of candies which in…
Packaging is an art and to master this art you need right set of skills and off course packaging materials. It happens with almost every individual sometimes that packaged items suffer from wear and tear while transportation due to the wrong selection made whilst choosing packaging material. Another important thing to consider is the method…
Brand logos are updated from time to time, sometimes drastically, to adjust to the changes in business. Logo transformations can also signify mergers, venturing into new markets, technology changes, new product additions or even at times leadership changes within the company. While many businesses may consider going for a brand makeover and often speculate about…
You might be among those people who do not like to shop but have to visit a store for something or the other. The biggest side effect of shopping is probably the accumulation of plastic bags in your house. Though these are useful, at times you really get frustrated with so many plastic bags overflowing…
What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging. Well let’s see…
Planning to relocate to a new house in a different city? Looking to shift your office to some other destination in the same city? Well, mere mention of the word ‘shifting’ comes with immense tension as how all things will be managed. But with the help of a packing and moving company and with the…
Modern day packaging is a result of centuries of experimentation with materials and design that suite as a covering, a vessel, as an envelop or in some cases as a protective layering for the object to be packaged. Some packaging designs by designers today are so far out that they seem like as if they…
While most people might be familiar with the phrase, “the pen is mightier than the sword,” did you know that this idiom was coined in 1839 by an English author named Edward Bulwer-Lytton for his play Richelieu? Since then the “pen” has become an indispensible part of our lives. The evolution of pens is such…
