If you are holding or attending a business event, you will want it to be memorable and successful. There are many ways that you can do this, but they are often expensive and not guaranteed to have the effect that you want. However, corporate confectionary can be a great tool for you to use, and…
Anyone who’s ever run a business will know that brand reputation is everything. It often takes significant effort to develop your brand’s reputation. After that, you need to apply ongoing care and maintenance to ensure that your brand continues to be viewed positively. Corporate clothing can play an important role in this process. Here, Ross…
Marketing has changed a lot over the years. Even so, there are still some tried-and-tested approaches that hold good in the modern era. One of them is using promotional merchandise, especially promotional confectionery and no stranger to corporate confectionery is Adele Thomas, owner of Distinctive Confectionery. Here, Adele shares her insight into why your business…
The right packaging for any product maximizes protection, usability and consumer appeal while minimizing materials (and hence weight and cost). This means that choosing the right packaging can do a lot to help sell your product. With that in mind, here are some tips to help. Start by setting a budget Realistically, your initial budget…
Marketing today isn’t the same as the marketing of the past. While TV, radio and print still exist, the landscape for marketing has been completely transformed by internet advertising. If you don’t have an internet marketing plan, you are behind the times. If you want to compete in the modern marketplace, what you need is…
Packaging is very important to consumers, and it can really make a difference to them as a customer to your business. Product packaging comes in all shapes and sizes, and is a very important part of the process of selling your products, with colours and text being able to appeal to customers as soon as…
If you thought branding was a concept that only major corporations had to worry about, you would be wrong. With the internet providing a global stage to even the smallest of entrepreneurial endeavors, no business person can afford to leave his or her brand to chance. A bad or obscure brand will almost certainly leave…
Whenever someone mentions the term brand, a lot of people automatically assume this has something to do with major corporations such as Coca-Cola, McDonald’s or Facebook. Still, branding can be of as much use to smaller local corporations during their initial stages. Sure, the scale of these branding efforts is much smaller due to the…
As a small business owner, your company thrives on attracting new customers while holding onto the ones you currently have. Much of this needs to be done in person in a one-on-one capacity, but technology can also be used to reach out to huge masses of people at once – even on autopilot. Along with…
Today’s savvy internet surfer doesn’t spend much time on a site before moving onto the next thing and email conversion ratios are hard to come by unless you have fresh content customers want to see and watch. Keeping your content fresh, short, and to the point ensures viewers stay focused and don’t leave for something…
In today’s highly competitive enterprise world, being the new business can be quite challenging. A good way to getting traction as a new company is to apply the right marketing strategies; as a new business owner, you should be thinking outside the box with regard to branding and advertising. Here are five business marketing ideas…
Making your business stand out online is a crucial strategy for gaining market share and remaining competitive these days. At a time when many business owners are heavily focused on search engine optimization, you need to think about additional methods to get the attention of prospective and existing customers. Here are five ideas you may…
Like law firms, healthcare administrators and the facilities they manage have special concerns when it comes to marketing their services. For example, it’s critical to keep ethics in mind. Fortunately, there are also marketing methods that work particularly well for hospitals and other healthcare facilities. This guide will cover these methods as well as additional…
With the rise of the Internet, everything changes – from pop culture expansion, basic information circulation and effective knowledge implementation, to business promotion/advancement – everyone seems to be living online. With such a dependency on the online world, the logical question imposed is: do we still know how to live and succeed offline? It seems…
A career in marketing is a solid choice in our increasingly digitized world, with nearly every company having to constantly produce marketing and advertising material on a number of different platforms and in a number of different formats. So what paths can you take to become a marketing professional? Here are four options for your…
Business owners learned a lot in 2016 regarding marketing. The importance of content marketing, customer personalization, social media marketing, mobile app marketing, and automation was ubiquitous. Let us look at how those trends may shape the future of your marketing. 1. Content marketing Content and inbound marketing were extremely useful trends in 2016. Most customers…
Entrepreneurs who want to create local brands shouldn’t use the same methods and channels as their big corporate counterparts. Local branding requires a completely different approach to market research and audience targeting. It sounds logic that location-based businesses should target local people, but there’s much more than that. They should also use different marketing and…
No matter how good your product is and no matter how good the team you assembled is – building a brand is never easy. You’re up against hard competition in almost any industry. Besides that, a starting phase of your business is when you create a bond between your product and the consumer. This doesn’t…
It is common sense and a wish of every new entrepreneur to be the best in his/her particular business and distinguish it from other competitors. Still, this kind of endeavor requires time and patience, and most importantly, hard work. Everyone wants to be the best in what they do, and one has to consider this…
Most businesses today take social media and mobile based marketing as a matter of fact. There’s little doubt about the need of digital marketing. However, what really is key to this ever changing art of online marketing? Well, the content. There’s the big problem with marketing. Its easy to get down to spending on online…
What generational group is driving big changes to virtually every aspect of our lives? It’s Millennials, that often-studied group of people born after 1980. They’re culturally and ethnically diverse, they have shorter attention spans than goldfish, and they form almost a quarter of the U.S. population. And while they’re much to differentiate them, there are…
Black Friday and Cyber Monday have both become retail phenomena in a very short space of time and at this stage are practically impossible to ignore as a consumer and as a retailer. As a consumer, these “events” have heralded a period of frenzied shopping but ultimately have also yielded bargains too! For retailers, it’s…
Consumers are living in a great age. It is possible to do so much research before making a product decision. You can look up information about just about anything. This makes the job of a marketer a little bit harder. Having a knowledgeable customer base isn’t all bad though. It just means that you must…
Marketing is becoming more personalised. Brands have begun to understand the importance of brand humanization. A key aspect of brands interacting with consumers is PR. Brand Events are essential for your company and to design a good brand event is more valuable than spending millions on traditional advertising. As brands are seeking to develop experiences…
Developing a quality product and service doesn’t necessarily mean that you are guaranteed to become leaders of the industry. In today’s modern world, you can’t solely rely on word of mouth to achieve commercial success, so it is important that you build a strong brand through a variety of effective PR strategies, advertising campaigns and…
