Your Packaging is the Brand Message!

The food and product packaging landscape changes frequently. Whether a business wishes to sell a television or a tart, the people in charge should think about what the packaging says about the brand. The information below may help.

Packaging is the Brand Message

1. The Packaging Should Match the Brand Message

When a business wishes to make a change to how it appears in the eyes of the public, the packaging of a product should play a prominent role in the process. If a business does not pay attention to the theme and color scheme of the packaging, it may be the complete opposite of what the business wishes to convey. For example, if a business wishes to appeal to families, it should not use dark and foreboding colors on its boxes and bags. The marketing and digital departments should take the time to find something appropriate.

2. People Shop Using Their Emotions

People who shop at a store tend to work with their emotions. They may be feeling hungry as they walk down a grocery aisle. They may be experiencing frustration as they juggle running errands with calming down any and all children in attendance. It is important for a business to think about the needs and emotions of potential customers when coming up with suitable packaging. The retail packaging should fit with the brand of the business and call out from the shelves. People should feel compelled to pick up the box or bag and purchase it.

3. People Should Understand the Function of the Item

It should be clear what the function of the product is when a person looks at the packaging. If the item is a bottle of shampoo, the bottle should not lead a consumer to believe that the bottle contains cooking oil. If a business does not put in time and money necessary to send a certain message, the people in charge will regret the decision in the long run. It may take some time to come up with a good design for the product. However, this will save a business a lot of trouble, and the people in charge will not have to worry.

4. It Gives the Company Importance

Some businesses do not bother to put in work when it comes to designing a cover for a package. These individuals may assume that consumers do not care about the appearance of a box or bag; this is a mistake. People like to purchase items that are attractive. They may feel that they will convey a certain message to the people who visit their home. Even if the product does not cost a lot of money, a good design allows a person to feel that they have something prestigious in their home. A company that takes the time to optimize the brand gains importance in the community and around the world.

The retail packaging of a product is a brand message. It is something to treat with care and research. The information above may help a business make smart decisions and move forward into the future.

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Tim Capper

Tim has been working with businesses to help them "own" their online space for the past 10 yrs. Dedicated to ethical, online marketing with the intention of inspiring an outcome or action at Online Ownership