SMBs should leverage these AI powered applications

*Small businesses with typically local presence are increasingly going digital with the kind of AI tools available today | Photo generated by AI using Playgound.ai*

Small and medium businesses often can’t afford the kind of creative agencies which big companies hire to make their products and services look slick. This often leads to an inferiority complex and the SMBs face a lot of difficulty in positioning themselves outside of local markets.

Thankfully with practically unlimited resources available due to cloud technologies, we have a wide list of online applications which can perform a lot of creative tasks from generating images, editing videos to creating websites and presentations using AI.

New platforms are emerging with AI capabilities and the cost of accessing these tools is also getting much less than before. With the kind of generative AI available today we should be able to bridge that gap and try give these local brands a better digital presence.

Most of these applications are available on a pay as you use model by offering AI-as-a-service for the end user. Here’s some handpicked applications using AI functionalities for your daily work.

Buffer.com is a social media scheduling tool that uses AI to help you plan and publish your content across multiple platforms. It can automatically suggest the best times to post, based on your audience’s engagement patterns. Buffer also offers AI-powered analytics that can help you track the performance of your content.
Tome.app is an AI-powered writing assistant that can help you brainstorm ideas, write content, and edit your work. It can also help you improve your grammar and style. Tome uses a variety of AI techniques, including natural language processing and machine learning.
Playground AI – This text to image generator is one of my favourite AI tools. I was looking for a Midjourney alternative which is easier and more fun to use and I found Playground AI. You can generate tons of amazing, stock-like photorealistic images, cartoon characters, landscapes, street photos and art using this tool. Its free to use for most functions up to a certain resolution. For higher resolution images you need to get a paid plan. Its great to get a hands on to AI image generation.
Veed.io is an AI-powered video editing tool that can help you create professional-looking videos without any prior editing experience. It offers a variety of AI-powered features, such as automatic video stabilization, background removal, and text-to-speech. Veed.IO also has a built-in library of royalty-free music and sounds.
Synthesia.io is an AI-powered video creation tool that can help you create realistic videos of people talking. It uses a deep learning model to generate realistic lip movements and facial expressions. Synthesia can be used to create a variety of videos, including product demos, explainer videos, and marketing videos.
Wix.com is a website builder that uses AI to help you create beautiful and responsive websites. It offers a variety of AI-powered features, such as automatic content suggestions, drag-and-drop design, and SEO optimization. Wix also has a built-in library of templates and images.
TensorFlow.org is an open-source machine learning library that can be used to create a variety of AI-powered applications. It is used by a wide range of companies, including Google, Facebook, and Uber. TensorFlow offers a variety of AI functionalities, such as natural language processing, image recognition, and machine translation. If you are thinking of building your own app with certain AI functionalities, this would come handy.

These are just a few of the many AI-based tools that are available. Most of the platforms which help do design or content generation like Canva, Adobe Express etc. or productivity tools like Trello, Slack, Asana etc. have also incorporated generative AI functionalities in their apps.

As AI continues to develop, we can expect to see even more powerful and sophisticated web apps and tools that can help us create better content and get more done in less time.

The AI functionality in these tools varies, but they all use AI to automate tasks, improve the quality of content, and make it easier for users to create and manage their content.

Article is written by Koustubh Bhattacharya. He has rich experience working with national and regional Governments in India for programs related to MSMEs. He is an expert on technology adoption, communications and intellectual property rights.

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