Bonus schemes are forms of behavioural reinforcement. They are rewards where employees are provided with a single large payment as a form of recompense for hitting an objective that was agreed upon in advance. The way a bonus scheme is set-up tends to mean that the bonus’ value is a part of whatever target is…
Market research is traditionally carried out by specialists, and for bigger brands, using a market research company is the best way to obtain accurate data. But what about smaller businesses and startups? Chances are you don’t have the budget for a full market research project, but you still need to know what your prospective customers…
There is no questioning the fact that the evolution of the internet has revolutionized the business marketing industry. The marketing and branding strategies and platforms that were highly effective just a decade ago are virtually obsolete. Businesses are now developing marketing strategies that are web heavy in focus. One of the platforms that many businesses,…
What goes on in the mind of an entrepreneur when he or she is deciding whether or not to set foot in the world of uncertainty? Where does the courage to start a venture come from? Is it the availability of a certain capital which provokes someone to see an alternative path? Is it the…
