Content marketing has become instrumental in building brand awareness. However, in the ever-changing world of marketing, everything evolves very quickly and marketers need to keep up with the latest trends in the industry if they want to stay on top of things. Various technological advances have a profound impact on marketing, so the fact that…
More newspapers in America are now charging to read the online version of their newspapers. Once upon a time, many thought that newspapers would struggle to encourage people to pay for the online edition, but times have now changed. There are a couple of different digital subscriptions to choose from but the metered model is…
Online learning is fast catching up in the contemporary educational system and it is facilitated by the surge in the Information Technology in recent times. Academicians and educators have designed many online learning platforms to help students to learn in a better manner and engage them in the class. Online learning helps students to remain…
Houzz is a stage which brings home design enthusiasts as one. It is residence to 40 million users, all with an excitement for home design. It was founded in February 2009 by husband and wife team Alon Cohen and Adi Tatarko. They founded the business when they had trouble in finding an inspirational remodeling of…
Snapchat was the original way to tell short stories online. Facebook soon realised the power of Snapchat and attempted to buy the company in 2013. Having failed to buy Snapchat, they attempted to create clones which never really took off, including Poke & Slingshot. Facebook is Instagram’s parent company and Instagram Stories is their best…
Business owners learned a lot in 2016 regarding marketing. The importance of content marketing, customer personalization, social media marketing, mobile app marketing, and automation was ubiquitous. Let us look at how those trends may shape the future of your marketing. 1. Content marketing Content and inbound marketing were extremely useful trends in 2016. Most customers…
Photos can last a lifetime. Your memory might fade but they will not. Therefore, hiring a photo booth for a special occasion can be a real good idea. It’s going to make your occasion memorable and a whole lot of fun. But how much should you pay for it? You might be asking yourself these…
We have been hearing about the term big data for a long time. It is often talked about in terms of the future and experts tell us the impact it will have but rarely focus on the current situation. The study by the Business Application Research Center showed that 40% of companies use big data…
Over the past number of years, the popularity of online retail has surged dramatically. The developments and innovations in technology has allowed online retail to become a billion dollar industry. This popularity has changed the way both consumers and retailers do business. Regardless of industry, the majority of retailers now have some form of digital…
Local markets are usually highly crowded areas. Most metropolitan marketplaces have a high number of competing businesses. Even after spending on attractive and unique shopfronts, chances are that your store may get ignored by a large section of potential customers. Even when customers find you, they might change their mind right outside your door and…
The ultimate aim of a window display is to draw people into your store. A window display helps to personalise a store and make people excited about what’s inside. The great thing about window displays is they aren’t difficult to put together. Using some basic tools, you can do all the work yourself. Why not…
Are you planning to take your brick and mortar store online? That’s a great idea. While you will now be busy exploring the best technology to build your e-commerce store, do make sure that you start your research for the right payment gateway as well. Payment Gateway is integral to your online store since it’s the…
No matter how good your product is and no matter how good the team you assembled is – building a brand is never easy. You’re up against hard competition in almost any industry. Besides that, a starting phase of your business is when you create a bond between your product and the consumer. This doesn’t…
For certain businesses and brands, it is simply hard to remain up to date about the latest Instagram features. Social media is changing and by the time you become comfortable, a change or update will occur, especially with the social media marketing strategies. It’s not a huge secret that various people like Instagram and probably…
If you think that the journey of the buyers in the digital space is as linear as that in the traditional markets then let us tell you that you’ve not been looking at the bigger picture. Rarely have there been instances when a consumer lands in a website, browses the products listed on it, selects…
Email Marketing is the single most effective strategy for turning your prospects into loyal potential customers. There’s a lot of effective email campaigns, but ultimately you really need to set up a high-converting email campaigns structure and actionable tactics that can boost your conversion rate. To enhance your email marketing conversions, check out the fundamental…
Programming is one of the highest paying career options these days and the main language any programmer must know is Java. If you’re a programmer or you aim at becoming one, then you should already be aware of Java. There are a number of programming languages that keep coming up as technology moves forward, but…
Email marketing could be considered an ancient marketing tool. But when studies show that 91% of consumers check their emails atleast once in a day, the role of email marketing across industries in today’s digital world has become indispensible. Moreover, when more than half of the global population uses email, there isn’t a better and…
One of the major factors that affect the revenue generation of a business is the efficiency of its sales team. Closing as many sales as possible is key to driving a business towards success. Even though all companies face certain periods of non-selling durations in a year, there are several opportunities for tightening the sales…
Did you know that 51% of internet users in America access digital media through their mobile phones? On a given day, an average of 35% web traffic is from mobile sources. Mobile drives sales even for massive retail stores like Walmart. When the retailer’s site was made responsive (mobile-friendly), the number of mobile orders increases…
It is expected of a brand today to have a global footprint. Even when you don’t have brick and mortar presence in other parts of the world, you can sell your products through online platforms and use drop shipping to deliver. Surely, you must be aware about the most active online consumer markets for that….
When we receive a text message, we are likely to open it straight away. Indeed, 9 out of 10 texts are read within three seconds of reaching our phones. This immediacy is what makes SMS such an appealing option for marketers, who are fully aware that a text is far more likely to make potential…
Ever thought of going to new places in the world but worried that you’ll leave your work behind? Technology has narrowed this gap and enabled people to bring their work whatever location they may be. This group of outgoing people call themselves “Digital Nomads.” These individuals or groups travel the globe in search for unique and exciting destinations that…
When it comes to running a successful event – there is a lot to factor in. Every single element of the event must be managed leaving very little time for errors. From managing social media to seating charts, photography to organising your team – it’s important that you keep track of everything. Although there are…
Owners of small businesses are constantly seeking new ways to make more efficient use of their time, due to the multiple demands that they face in managing the business. In recent times, an ideal solution for this has emerged in the form of mobile apps that can provide the answer to a number of business…
