For certain businesses and brands, it is simply hard to remain up to date about the latest Instagram features. Social media is changing and by the time you become comfortable, a change or update will occur, especially with the social media marketing strategies.
It’s not a huge secret that various people like Instagram and probably liked it if it was limited to having few followers. However, since it is about blogging, branding, business marketing and promotions; individuals need to catch up on creating an impressive Instagram following.
So, how can it be done?
Instagram Features To Look Out For Your Business And Brand
1) Sending And Sharing Instagram Posts
You probably comment or like 99% of your posts present in your feed. However, you forget about the send button (i.e. the right arrow), an untapped resource used for sharing posts with selected people. Now if you are looking for ideas or brands on Instagram and want to share it with fellow interactive and creative collaborators, just use the send button. It will help in having a private conversation regarding the post.
However, you need to keep in mind that the original poster will also show your comments. Frankly, this step is much easier than taking a screenshot of the post from your smartphone and then emailing it.
Furthermore, you can send the given post to various people in a single instance, and even develop a group chat around that post. In the chat, you can send messages, likes, photos and more. Also, if you don’t want to be a part of the conversations and group, you can easily disable the notifications of the chat.
2) Instagram Stories
The biggest update you might come across on Instagram is Instagram Stories. This feature allows users to add live videos and photos that last only for 24 hours before they disappear. Within the 24 hours span, the content can be seen many times. The Instagram Story option appears as circles on your regular Instagram feed. Some of the major features of this Instagram Stories are:
a. Video recording up to 60 seconds
b. Unlimited story addition
c. Image viewing to about 10 seconds
d. Messaging (direct) within the stories and post
There are other exciting Instagram features like swiping down on the major Instagram Story’s camera screen. Now this will unlock videos and photos right from your personal camera roll, but you can only get access to the content present in the camera roll for 24 hours.
3) Sharing Posts
Sometimes you might see something on Instagram and would like to share it with your friends. Don’t worry. All you need to do for sharing the post is to click the downward arrow present in the right corner (top) of the phone. Then click the option ‘Share’ and you can easily share the post on other social media platforms like Tumblr, Facebook, Flickr, and Twitter. Also, you can copy or email the link.
This is one of the best methods of sharing an old Instagram post and adding it as fresh content on your Facebook or Twitter account. You have the option even to copy and paste the link to your blog as an external link which can be used as your reference.
4) Your Favorite Account’s Push Notifications
Sometimes as a business, you won’t be interested in getting notifications for accounts that you like. But you need to strive to make your followers add this particular Instagram feature and access notifications from you.
Frankly, this is a hidden feature and is only available in the mobile application. To access it, you need to go to your profile, click the three dots (i.e., hotdog icon) and choose the option ‘Turn On Post Notifications’.
Now once it is selected, you will automatically receive updates each time an account posts a new content. There are many benefits of using this mobile push notifications options. It helps mobile users to remain up-to-date regarding trending deals, receive traffic updates and view the progress of weight loss and more.
By encouraging followers to use the Instagram notifications option for your brand and business will lead to serious payoffs. By this specific option, you can make followers aware of time sensitive deals or promotions, product launches, and more. This Instagram feature assists in increasing your overall presence and visibility.
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Sandra Christie
Latest posts by Sandra Christie (see all)
- 7 Instagram Features & Highlights Your Business Can’t Miss In 2016 - October 5, 2016
