As a small business owner, your company thrives on attracting new customers while holding onto the ones you currently have. Much of this needs to be done in person in a one-on-one capacity, but technology can also be used to reach out to huge masses of people at once – even on autopilot. Along with…
Marketing has been around since the beginning of human civilization, and maybe even longer. Where ideas have been exchanged, where products have been exchanged, marketing has been. Technology has catalyzed a digital revolution across all industries. Marketing has been transformed by digitalization as much as any industry. Media and information have different means of being…
Blogging became even more popular, over the past few years. Bloggers use their platforms to connect with other people, as well as share valuable information about recent news, topics or a specific niche. Nevertheless, blogging is also a good way to earn money or to promote a business, by supplying the audience with additional information…
Email marketing to generate more leads sure is tough and takes a lot of time but if you do it right, you can get more leads in less time. How do you exactly do that? Go back and study your data. By this time, you probably have emailed thousands of people and a few of…
Some personal brands have become extremely influential in our times, and you too may already possess the ingredients to become one yourself. Personal branding may assist you in finding new job positions or business opportunities. Marketing your influence the right way as a business owner or consultant, or even as an extension of your corporate…
In today’s business environment where companies collaborate with each other in order to fuel growth, it’s vital for businesses to have an effective referral network in place optimized to deliver results. While referral network might sound like an old tactic, it is still one of the most effective ways to acquire new clients today. In…
Since social media plays an important role in business marketing, any strong strategy should find an efficient way to incorporate them. Therefore, you should consider some of the following tips for developing a successful social marketing strategy. Develop a plan It all starts with a plan, so you need to make sure to have a…
If you’re a small business owner still creating a brand, or rebranding current marketing material, you may find there isn’t enough time or money to develop every advertising medium out there. At least when starting out, you may find it easier and more beneficial to pick one strategy and make it work. Advertising your brand…
Today’s world is driven by knowledge. Unlike the yester-years where knowledge was limited to elite few people, it is available in abundance and accessible by all. And it is the yardstick which puts a person in the path of growth. The world does not define a knowledgeable person as one with bookish information but as…
Marketing is everywhere, but it is not frequent that you find an up to date marketing opportunity arise in various forms to the ads and placements that we usually know. In this aspect, podcast ads are changing it. Podcasts existed since the 1980s and finally started to take hold in 2004 with the popularity of…
A quality product matters a great deal, but it is not the be-all and end-all of eCommerce. In fact, it is only a single part of the success equation and not necessarily the pivotal one. It is best to start with the presumption that nobody knows and cares about your business, which is probably true…
Taking on a home improvement project can be daunting but exciting nonetheless. The key issue is in the preparation for the work and the research. Depending on whether it is relevant to the size and scale of the project, a key issue is in the selection or sourcing of high quality contractors. A good contractor…
In 2016, social media rose with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large number of potential targets prompted 83% of all marketers to take advantage of social media marketing to boost sales and brand identity. Social media marketing can do a lot for your…
Today’s savvy internet surfer doesn’t spend much time on a site before moving onto the next thing and email conversion ratios are hard to come by unless you have fresh content customers want to see and watch. Keeping your content fresh, short, and to the point ensures viewers stay focused and don’t leave for something…
According to the January 2017 Market Research Report, there are over 39,003 furniture stores in the United States alone. Together, they generate the revenue of over $60 billion per year, marking the annual growth of over 2.7 percent. Seeing how this is definitely one of the niches with a stronger representation in a number of…
One of the foundations of a solid business model is the production of new leads. New leads can mean the ongoing success of your company. However, it can be very difficult at times to generate interest and encourage new customers. Here are five surprising ways to catch new leads for your business. 1. Establish a…
Increasing competition among potential employees and the current economic state has made finding the right kind of job an uphill battle for students. Having a bachelor’s degree is no longer enough to attract jobs with lucrative salary and preferred position. Companies are now demanding individuals with different skill set and masters degree qualification. Add to…
Many would argue that in the digital world there is no local market anymore. With every business with a website becoming an international company there are still plenty of businesses that specify their service to a single, local market, and they intend to keep it that way. The reason for this is simple – whenever…
Customers are the lifeline of any brand. As a result, business owners are rightly concerned about finding ways to increase and maintain their customer base. As a matter of fact, expanding your reach on social media has the ability to skyrocket your brand into stardom. But what do you do once your company starts to…
In addition to clearly developing your brand’s identity for the purpose of internal communication, it’s vital to communicate your brand’s values with an effective marketing strategy. But it’s important to remember that this internal understanding of the brand reflects on how it will then be marketed and presented to the world. It’s a complex loop…
Search Engine Optimization (SEO) is one of the most critical tactics used in digital marketing. For businesses that operate both offline and online, SEO is very important in delivering highly targeted and organic traffic that converts into loyal customers and followers of the brand. And when done right and consistently, this, along with other digital…
In this age of instant communication, sports fans want to find out the latest news and scores straight away. Gone are the days of waiting for nightly sports bulletins or the morning newspaper; now we can be notified within seconds thanks to social media and an abundance of excellent apps, a selection of which you…
In today’s highly competitive enterprise world, being the new business can be quite challenging. A good way to getting traction as a new company is to apply the right marketing strategies; as a new business owner, you should be thinking outside the box with regard to branding and advertising. Here are five business marketing ideas…
As we all know that new year 2017 is here and there are so many rising patterns, trends and forecast that we all are going to see in social media marketing, and we understand that as an entrepreneur/business owner you probably want to spend on social marketing, customer services as well as on the sales….
Making your business stand out online is a crucial strategy for gaining market share and remaining competitive these days. At a time when many business owners are heavily focused on search engine optimization, you need to think about additional methods to get the attention of prospective and existing customers. Here are five ideas you may…
