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Customers are the lifeline of any brand. As a result, business owners are rightly concerned about finding ways to increase and maintain their customer base. As a matter of fact, expanding your reach on social media has the ability to skyrocket your brand into stardom.
But what do you do once your company starts to thrive? Maintaining your customer base is just as important as building it from the ground up. As you know, social media followers can be tough to please, so it’s important to keep your pre-existing customers happy while engaging with potential new ones.
But first things first: If you want to become a lead generating machine, you need to create a following on social media platforms. This means you need to create a buzz on Instagram, Facebook, LinkedIn, Facebook and any other social media channels your target audience hangs out.
The more followers you have, the better your reach will be. And when you broaden your reach, you have the power to generate more leads and possibly convert followers into customers. Below are five easy ways you can increase your customer base online.
Prioritize Your Social Media Channels
If you’re unsure of which social media platform to focus on, you’re not alone. With so many choices, where do you start? Although it’s a good idea to create and maintain accounts on all of the top social media networks, you need to focus most of your efforts on where your target audience spend most of their time.
And since it does take time and resources to maintain multiple social media accounts, you’ll want to make sure you’re prioritizing the networks that matter most. This means you need to create buyer personas, research keywords and identify where your competitor’s content is being shared most often.
Optimization Is Key
To make the most out of your online profiles, you need to choose an easily recognizable username, an identifiable photo (like your brand’s logo) and include a link that will lead visitors back to your website. All of your hard work won’t pay off if potential customers can’t find you online.
Once you’ve set up your accounts, you need to promote yourself everywhere. This includes on your blog, various pages on your website and across your social media channels. Customer relations and press releases should also clearly relate back to your business. You don’t need a public relations degree online to succeed at marketing in this regard.
In terms of social media, most platforms have a “Follow” button where you can add your website and blog for easy access. Cross promotion is also a phenomenal way to let your followers know where else they can find you. This way, your Facebook fans can become Twitter followers, and your Twitter followers can follow you on Instagram.
Sharing Means Caring
Just as you need to promote yourself in as many places as possible online, you also need to allow email subscribers and website visitors to share your content on their personal networks as well. By allowing your target audience to share your content, you have a broader reach that extends far beyond your network of followers. In addition, if those individuals happen to like your content that their friends shared, they’ll probably want to follow you too.
Content is King
When it comes to content, think quality over quantity. Make sure your Facebook posts, tweets on Twitter and LinkedIn updates are engaging and contain useful information. Try to avoid product-focused conversations, and instead, strive for social updates that consist of educational content that will attract more followers.
As your business continue to grow, it’s important that you try different marketing techniques to keep your current customers and potential new ones entertained. And although building following on social media takes time, it is 100 percent possible. All it take is a little patience and dedication.
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