Master Digital Skills With Your Master Degree

social media marketing management

social media marketing management

Increasing competition among potential employees and the current economic state has made finding the right kind of job an uphill battle for students. Having a bachelor’s degree is no longer enough to attract jobs with lucrative salary and preferred position. Companies are now demanding individuals with different skill set and masters degree qualification.

Add to that the increase in digitalized content in every sector has created the need for employees to have digital skills. According to the Guardian Digital skills are no longer reserved for only the IT and technology based companies rather it has stepped foot into other sectors such as marketing, healthcare, media, etc.

Businesses that have employees proficient in skills such as Search Engine Optimization, blogging, Photoshop and image editing, video editing, coding, etc. are more secured and productive compared to those who don’t. Companies are changing their employment guidelines due to this shift in trend. They need to embrace the digital world which is quickly dominating the corporate universe. Digital skills have changed from being just an add-on to become the priority in resumes of individuals.

But the rise in demands has not really translated into the right numbers. Countries that are on the brink of technological revolution are more so on the look-out for the right people with the right skills.

What digital skills should you master through your master’s degree?

The workplace environment demands are constantly evolving, but there are some essential digital skills which are mostly sought after.

Project Collaboration – The capacity to participate, engage and complete any projects in collaboration with your co-workers is a must have skill in workplaces today

Digital etiquette – It refers to the do’s and don’ts in online communication. An individual must know the importance of Social Media Policies of a company and how to adhere to those regulations. This kind of skill knowledge helps in maximizing the brand profile and does not tarnish the social image of the business. It is commonly called “netiquette.”

Flexibility to all platforms – The skill to navigate and use various digital devices is a must in every workplace. Laptops, computers, smartphones and other wearable device functioning and usage methods should be known. Being unable to use the full potential of the provided tools, results in the wastage of time of the organization.

Researching skills – A key area for many business organizations is having the knowledge to search and find information from the enormous digital archives. Search results must be accurate and the data gathered should be relevant to the needs of the company.

SEO skills – Through master’s degree in the digital field, individuals will get to learn how to optimize search engine content. This is an immensely demanded skill in the corporate world where they require employees to use certain SEO techniques and methods to rank a content associated with a keyword in the top search results of major search engines like Google and Yahoo.

Coding – This is another skill which is growing in demand. Coding proficiency in Java, SQL, PHP, Python and other programming languages are needed to create applications, games, websites and blogs. Various industries are on the look-out for individuals who have coding skills.

Video Editing – With the soaring popularity of YouTube and other online video platforms, businesses are using it as a tool to find potential customers with engaging brand videos. This is where a skill like video-editing comes handy. Those having knowledge of Final Cut Pro video editing tool are in high demand.

There are countless articles all around the internet on digital skills; its uses, importance, career impact, types and all other related information are available. People want to know more about this term because of its growing need. It has become universally prized in the last couple of years. Whether you wish to be a doctor, lawyer, entrepreneur, journalist or an educator you need to develop these skills to find your preferred employment, let alone finding success.

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