One of the foundations of a solid business model is the production of new leads. New leads can mean the ongoing success of your company. However, it can be very difficult at times to generate interest and encourage new customers. Here are five surprising ways to catch new leads for your business.
1. Establish a Social Media Presence
As social media platforms rise in popularity, they are quickly revolutionizing the marketing world. More and more companies are beginning to utilize this medium to attract new leads and recurring customers. In 2012, one firm discovered that 78.6% of people who leveraged social media for sales outperformed their peers who were using alternative methods. With millions upon millions of active social media users, there are countless new leads waiting to be captured.
2. Reach Out to Previous Decliners
Another strategy to gain new leads is contacting people who have already refused deals. Those who decline an offer in the past do not have to be considered hopeless. You may be surprised to realize how many individuals will reconsider an offer later down the road. As time passes, circumstances and people change. However, it is important to make sure enough time has passed in between each correspondence. Don’t scare them away by reaching out too many times.
3. Targeted Advertisement
In business, broader is not always better. In fact, understanding your specific niche can help to clarify business strategies and increase sales. One of the most effective forms of marketing is targeted advertisement. When a company understands their target demographic, they can build a specified marketing strategy. A business’s target niche can help determine what forms of advertisement to use, where to advertise and much more.
4. Engage with Existing Leads
It may seem counter-intuitive to think increasing engagement with current leads will lead to the creation of new leads. However, this strategy will accomplish multiple goals. Primarily, current leads will be more willing to continue conducting business. Furthermore, they will be more willing to recommend your services or products to their peers who are most likely potential customers. This is especially useful for businesses like law firms and other companies that have long-standing partners and clients they are close to.
5. Offer Free Content
Another great strategy for attracting new leads is offering free content. Customers love nothing more than information or services that they can get free of charge. This free content or services should be related to your business and can be available in any platform. Some common methods of offering free content include informative blog posts, free trials, instructional videos, etc. This free content can help to establish your company’s image as an expert in a particular field. Those who engage with your free content may be willing to become a paying customer.
The generation of new leads is a critical component of a successful business. Exposure is the fundamental catalyst for the creation of these leads. These five methods are just a few ways to accomplish this goal.
Dixie Somers
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