Rebranding is a complex and strategic process that carries significant risks and rewards. When the Russian division of a global leader in premium lubricants, FUCHS OIL, decided to undergo a full-scale rebranding, it was a monumental decision aimed at revitalizing its identity while preserving the brand equity built over decades. Executed by the renowned branding…
With the new year comes a moment of reflection and opportunity for business owners. It’s a time to reassess, reinvigorate, and realign with the evolving demands of the business world. This article, presents critical strategies for fostering growth and success. Each resolution offers a step toward a more prosperous and sustainable business future, from enhancing…
Managing finances effectively is essential for success and growth. However, navigating the complex landscape of commercial finance can be daunting, especially for small and medium-sized enterprises (SMEs). This is where commercial finance broker come into the picture. In this blog post, we will explore how commercial finance brokers can be your trusted partners in developing and executing…
Influencers are people who have a large following on social media and who are able to influence the opinions and behaviours of their followers. They can be celebrities, athletes, musicians, or even everyday people who have built up a large following through their posts. There is no doubt that influencers have the power to influence…
Ours is a rapidly expanding digital age, where startups often rely on mobile apps to reach a wider audience, foster customer loyalty, and increase overall brand visibility. An effective mobile app can significantly influence a startup’s trajectory. But what makes a mobile app truly stand out in a saturated market? The difference between fleeting relevance…
One of the most challenging issues for real estate salespeople is creating fresh leads. With referrals accounting for more than three-quarters of new business, it might feel like the whole real estate market is battling for a smaller and smaller piece of the pie. However, with the correct real estate advertising techniques, you may improve your referrals…
Consider starting a local business and making a positive impact! It’s exciting, but it can also be daunting. To succeed, you need more than just a good idea. You need to size up your competition, get support from your community, create a buzz, meet compliances and manage costs. To help you in your entrepreneurial journey,…
The unorganized sector in India refers to workers who are employed in informal or unregulated industries and often lack job security, social security benefits, and other forms of legal protection. The government of India has introduced several schemes to help organize and provide support to this sector. I felt the need to compile some of…
Packaging waste has become a major issue for consumers. That means it needs to be a major issue for businesses. In practical terms, this means reducing the amount of packaging used and prioritising reusable packaging and recyclable materials. The problem of packaging waste There is a strong link between packaging and branding. To a certain…
In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinational brands like…
While the plain white tee is an acknowledged fashion classic, many people love printed t-shirts. Also, many organisations use them as part of their uniforms and/or as merchandise. That means there is always demand for high-quality t-shirt printing. We at YES Group, have over two decades of experience in the area of custom equipment used…
Wholesalers and distributors both buy and sell goods in bulk. Wholesalers buy goods either directly from manufacturers or via distributors. They are, however, completely independent from their suppliers. Distributors only buy goods directly from manufacturers with which they have an agreed contract. This distinction has several implications. To explain the difference, Claire Shaw of SOS Wholesale shares…
Your company uniform is about much more than practical clothing. It has to do many different jobs and incorporate a wide variety of things including brand identity, safety and flexibility. It is important to make sure that you take all of these things into consideration when designing a uniform in order to ensure that the…
Anyone who’s ever run a business will know that brand reputation is everything. It often takes significant effort to develop your brand’s reputation. After that, you need to apply ongoing care and maintenance to ensure that your brand continues to be viewed positively. Corporate clothing can play an important role in this process. Here, Ross…
Traditionally, wholesalers sold to businesses and retailers sold to end customers. Now, those boundaries are becoming somewhat blurred. Some wholesalers are opening up to consumers. Some retailers are becoming more like wholesalers. In general, however, wholesalers still tend to sell in larger quantities and at a lower cost than retailers. This leads to major differences…
The right packaging for any product maximizes protection, usability and consumer appeal while minimizing materials (and hence weight and cost). This means that choosing the right packaging can do a lot to help sell your product. With that in mind, here are some tips to help. Start by setting a budget Realistically, your initial budget…
Search promoting and web index marketing go connected at the hip with regards to expanding website traffic, boosting brand mindfulness, and driving more transformations (deals). This makes having a Pay-Per-Click (PPC) technique basic to the general development and achievement of your business. Did you realize that organizations net around two dollars for each dollar spent…
Microsoft has always taken a step towards enhancing workplace collaborations and communications. A platter filled with tools that fulfil all your business needs that lets you stay in touch with everyone, ease collaborations and tools that enable every employee to receive constant updates, whether it be Microsoft Teams, SharePoint or OneDrive. Aligning with the idea of sharing and collaborating, Microsoft…
Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…
The dynamics of businesses have changed extensively in recent times. Smart products, intelligent technologies, and connected devices govern every vertical of businesses today. Following the trend, why should the packaging department lag behind in this technology-driven era? This has given rise to a distinctive global smart and intelligent packaging market. The packaging industry has moved…
Creating a successful international retail brand is a complex business. There are way more moving parts than in a brand located in just one country, with different cultures, languages, and even different social media platforms all at play. There are some key elements to consider when building a strategy for brand creation. Determining Demographics To…
Many food industry restaurants are finally coming around to sustainability in ways that we haven’t seen before. Sustainability presents ways in which businesses can run more efficiently, saving them money and time while helping to save the planet. Here is a quick list of the different methods restauranteurs can incorporate into their business to become…
Startup company needs to know that there are strict rules when doing business. Owners are required to comply with lots of demands from the government in order to operate. They need to comply with various and complex laws and that include taxation. As business owner, you should educate yourself about tax and how it will…
While many brands have spent the last few years learning and employing best practices for storytelling, not as many have worked on delivering outstanding customer service. With evolutions in e-commerce, social media, and the gig-economy, how brands can and do relate to customers have changed dramatically. Even small businesses who once only had to talk…
Be so good they simply can’t ignore you! What makes the difference between ‘’good’’ and ‘’great’’ presentation? Let’s be honest, the main goal is simple – to impress your audience. To engage, amaze and leave a lasting impression that even when your presentation is finished people would still talk about it. And the most important…
