The dynamics of businesses have changed extensively in recent times. Smart products, intelligent technologies, and connected devices govern every vertical of businesses today. Following the trend, why should the packaging department lag behind in this technology-driven era? This has given rise to a distinctive global smart and intelligent packaging market.
The packaging industry has moved its focus from tactics traditionally used for packaging marketing to active, smart, and intelligent packaging strategy. Various components such as QR codes, smart markings, RFIDs, and thermochromic inks are used in the global smart and intelligent packaging market.
Why do beauty companies need smart packaging solutions?
Development of smart packaging solutions is the result of theft alert packaging, convenience in sorting, and swift deliveries of the products to the right customers. Besides, these solutions allow organizations to monitor the progress of development, shipment of the products and bypass the threats of counterfeiting. This allows businesses to save a huge amount of time and money used in recovering the products in the global smart and intelligent packaging market.
What does the future hold for smart packaging solutions with beauty brands?
Looking at the major technological advancements beauty brands tends to offer ample opportunities to smart packaging solution. Along with tracking of the products, technologically-advanced packaging also allow users to interact with the brand. With this, businesses can add the value of enhanced customer engagement based on the insights gathered from various users.
Advanced packaging strategy can also assist to develop consumer-specific strategies that offer a better shopping experience to their customers. This will result in a better customer retention rate for businesses.
Real examples from popular brands
Cosmetic and fashion accessory brand Avon implemented a miniature sensor with the tube of its ANEW Reversalist Infinite Effects Night Treatment Cream. The sensor alerts customers to weekly rotate the combination of Super Retinol complexes and Phyto to keep the cream effective.
This is a dramatic shift in products being used in the global active smart and intelligent packaging market. It’s rocketed sales are a primal example as to why you should try it for your business.
Kishor Kanade
