How to improve your business events with corporate confectionery

The season of meetings and events always entails confectionary preferences | Photo by Terrance Barksdale

If you are holding or attending a business event, you will want it to be memorable and successful. There are many ways that you can do this, but they are often expensive and not guaranteed to have the effect that you want. However, corporate confectionary can be a great tool for you to use, and it doesn’t cost the earth!

There are very few people on this planet that do not like some form of confectionary, so using it as part of your business event is sure to raise a few smiles. It can also be used as a very effective marketing strategy, so what are you waiting for?

Here’s a few details on the benefits of corporate confectionery and how to use it to make your business event a hit!

Bring people together

Sweets and chocolate are universally enjoyed, so they can be a great way to bring the people at your event together. It can get people talking, and maybe even swapping in order to take home their favourites. These sweet treats can act as a conversation starter and gives people something to chat about.

You can use it to fill in any breaks and provide a bit of an energy boost if you feel that the event needs it or even to break up any tension that might arise. It can also be a great way to bring about a bit of silence if you need it, as people tend to quieten down when they have something to eat.

Lighten the mood

By its nature, confectionary is fun, and so it can help to make your event fun too. Whether it is something to be enjoyed at the time or to be taken away, corporate confectionary can make people smile and offer relief to what can sometimes be a bit of a dry atmosphere.

One of the wonderful things about corporate confectionery is that it is suitable for virtually any business. There are many marketing tools and gimmicks out there which only really fit in with particular brands, but sweets and chocolate work for just about any type of business.

Marketing opportunities

The best thing about corporate confectionary is that it can be packaged in the branding of your business, making it an amazing marketing opportunity. It can be completely personalised to include your logo, slogan, website, and social media, to make sure that your business is not only memorable, but totally unforgettable.

Not only can you make sure that your branding is then placed all through your event, by putting it on confectionary, you can ensure that people go home with pockets full of it too. Not only does that mean that your attendees will have a reminder of you, but you can also reach a new audience when those sweets and chocolates get shared amongst friends, family, and colleagues.

Make people feel appreciated

Corporate events can sometimes feel a little uninspiring, and you are likely to want people to know that you are grateful to people for giving up their work or personal time to attend it. Confectionery can be a brilliant way to show people how much you appreciate them being there, the work that they do or the custom that they bring to you. When people feel that you appreciate them, they are much more likely to collaborate with you in the future.

Stand out

At most business events, the best freebie that you can hope for is a catalogue and a cup of coffee. You might get a free pen if you are lucky. When your event starts handing out sweets and chocolates, it will make you stand out from the crowd. By doing something fun and different, you have the power to win over new fans, make sure your event is talked about, and stay in the memory for days, weeks and months to comes.

If you are attending something like a trade show or an exhibition then you are likely to be side by side with your competitors and will need something to give you an edge, and corporate confectionery could be it. Handing this out on your stand will be a very effective way to get your name out there, and it is also a brilliant way to ensure that people remember you and decide to make a return visit to your stand later in the day.

Versatility

Corporate confectionery is a very versatile marketing tool as there are almost no limits to what you can do with it. You could give away chocolate bars, boxes of chocolates, tins and jars of goodies, sweet bags, pyramid displays, tubes, or individual sweets. Depending on the time of year, you could always play around with the idea of branded Easter eggs or advent calendars. The possibilities really are endless!

Value for money

Putting on a business event can be a costly accomplishment, so it is important to find ways to add excitement and impact without spending a fortune. Adding your branding to corporate confectionery can be a marketing tool that works to great effect but is relatively cheap to do. It therefore offers some terrific value for money compared with erecting giant billboards or commissioning expensive promotional videos.

Manageable

One of the great things about corporate sweets or chocolate is how manageable they are. As many of them can be quite small, it makes them easy to transport and even easier to hand out. They can be popped into somebody’s hand as they walk around much quicker than trying to give them a bag, and they are much more likely to wait and see what you have got if you are handing out food compared with a leaflet.

Corporate confectionery is quickly becoming a very popular marketing tool thanks to the huge number of benefits it can bring. By adding it to your next business event, you can wow your visitors, stick in the memory and make sure that everybody is talking about you long after the event is done.