Business Strategy, Customer Service, eCommerce, Marketing, Technology

3 Simple Ways to Improve Your Online Business

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technology marketing tips

People always like remind that the business world is rough. I’m sure that you’ve heard time and time again that 80% of new companies fail within the first 18 months. If you’re a young entrepreneur, you shouldn’t worry too much about it, because the matter of the fact is – that statistic is nothing more than a myth. Nevertheless, that doesn’t mean that a lot of businesses don’t fall apart after just a few short years. For instance, recent Bureau of Labor Statistics research revealed that more than 50% of new companies don’t survive the first five years of their existence. However, there’ still hope for young businessmen across the web. There are certain things you can do to avoid common business pitfalls that take down so many businesses every year. So without further ado, here are three simple things you need to do to improve your online business.

How to Improve Your Online Business

1. Showcase Your Premium Products as Much as Possible Today, most consumers are indecisive – so much so that in most cases, they can’t be bothered to select a certain product, when there are simply too many to choose from. In fact, a recent study titled The New Science of Pleasure suggested that most modern shoppers simply don’t know what they want. So if you, let’s say, own an ecommerce site, instead of stressing out your potential customers, you should offer them a curated selection of your best products. Also, explain in full detail what they can expect from each item in an effort to explain which one will suit their taste the best.

2. Invest More Money in Data Protection Now, the first thing you need to realize here is that cybercrime is probably much more widespread than you think. According to the latest Ponemon Institute cybersecurity report, exactly 383 business organizations around the globe suffered a massive data breach in 2016. The study has also revealed that every record you lose in a breach will cost you around $158 globally ($220 if you are located in the United States). So if you want to prevent any additional costs and protect your reputation, you should start using NordVPN static IP to access your data from a mobile device.

3. Concentrate on Creating a Unique User Experience As we said before, customers today are mostly impatient – what’s worse the also have pretty short attention spans. For example, did you know that an average person today has a shorter attention span that the famously forgetful goldfish? Well, according to Microsoft, they actually do. People are not prepared to hang around and wait for your website to load for a long time, so make sure that your site has excellent loading speeds (less than two seconds). And make certain that your site is easy to navigate – most people won’t spend too much time clicking around to find something either.

Final Thoughts

The last advice we could give you is to keep a positive attitude and try to have as much fun as you can with your new business. Remember how we told you that 50% of businesses fail within the first five years? Well, keep in mind that this also means that 50% of them succeed as well. And if you don’t want your venture to end up as a negative statistic, try to improve and even expand your business operations every few months. Finally, don’t expect success overnight – if you want your business to grow properly, take it one step at the time and if you’re patient enough, you’ll see that everything will fall in its place sooner or later.

 

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