10 Books On Branding And Social Selling That You Must Have On Your Kindle Summer Reading List

When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not all business and marketing related books succeed in delivering the right level of knowledge and information that you are seeking. Especially in the branding and social media related categories we found out a zillion books that made the same point. So we created our own selection of books that were unique in someway. We believe that the following list of books will help you achieve your goals if you are seeking success in marketing, branding and social selling:

Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand:

As, the name suggests the author of this book Jeremy Miller talks about the principles of branding. The book clears some of the critical questions related to branding industry. Jeremy tries to justify why social selling is become so important and why everyone should use it. No matter you are small or large industry. If you follow the basic dos and don’ts of customer relationship, you can achieve anything. Additionally, it includes personal quotes and interaction with hundreds of CEOs belonging to different industries which are really amazing to read. Though the book is very descriptive in all sense, some readers may find it little tough to catch on as it doesn’t speak directly to the beginner.

Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion:

Author James Hammond says “bootstrap” your small business, but you can’t bootstrap your brand.” If you curious about knowing, how big companies do the branding trick, then go for it without thinking. This books provides you deep research on the big industries of this world such as Apple, Coke or Amazon. The friendly advice from the author for small scale industry owner will keep you entertained and maintain your curiosity level up. It also teaches how small scale industry owner can attract customers towards their brand in a positive manner. This book is a complete package for reading and getting experience in social selling.

Social Giraffe To Social Seller: A Pocket Consultant On Social Selling Basics :

As the name suggests, it’s a pocket guide for social selling which provides you practical strategic and tactical advise that you really need. It’s a short book but the 98 pages in this book are completely full with disruptive information on social selling that you need for building your social presence and positive corporate image. It is a must have guide of branding, as most agency handbooks or bulky digital marketing books miss the practical approach and tell the reader what they like to hear and not what they need to do. Social Giraffe To Social Seller is a simple yet powerful take on the social selling approach in business. This book will answer many questions asked by business owners and entrepreneurs. Especially useful for small & medium and family owned businesses. With ample examples of performing or indulging yourself in social selling this book is worth keeping in your kindle library all the time.

The Art of the Pitch: Persuasion and Presentation Skills that Win Business :

When it comes to sales, it all about how you present something to the target consumer. The first impression is all that matters when it comes to selling any product. You may have attend many classes at business school or learnt many things during your career but this book provides you knowledge on something that you might have missed – ‘how to make a presentation’. The author totally justifies the title by including all the main things that goes into persuasion. The best thing is that since the beginning chapters in the book, the author focuses on inspiring and motivating young minds who want to achieve success in sales career. Though the reader must bear in mind that applying the wisdom in real world needs a lot of courage and resources. Quote from the book “be yourself, everyone else is taken”.

Positioning: The Battle for Your Mind :

Now, this book is for those who want to establish themselves as successful entrepreneurs, experts and authority in the market and the industry. In the whole book, Author tries to make the reader aware about the meaning of being an ‘entrepreneur’. How an individual can shine in this overcrowded world? How and why someone takes risks on choosing a product over another? Though the author’s advice seems a little uncomfortable at some point, but that is what an entrepreneur needs to do – come out of comfort zone. The book propounds that you should have trust on what you are selling, no matter how many people stand against you or your ideas. Just stand your ground till you succeed. Work upon your strategies in such a way that you hit the weak point of your competitors.

Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network:

Though having both the theoretical and practical knowledge about social selling is must but establishing right connection with right people is also something that can’t be ignored. For receiving the true benefits from branding and social selling, you have to learn the tricks of relationship building. Good relationships should be easy to build and yet prove to be strong and long lasting. This book provides you the deep analysis of personal behaviors and how you should approach different personalities that you come across. Creating powerful social network can benefit the business owner at each step of marketing. The author drive home the point that by looking at your connections more people will be interested in you and start investing in your idea.

The Social Innovation Imperative: Create Winning Products, Services, and Programs that Solve Society’s Most Pressing Challenges :

When you go through this book, it will appeal to your sense of responsibility towards social problems. In the whole book, Author tries to motivate young minds to innovate a unique solution and implement them in real world. With ample of real world examples of things which have great effects on some of the most pressing social issues of our times. This book is a great masterpiece which everyone should read while learning social selling or branding. Author Sandra M Bates even inspires the readers to come up with something new and stand on it. Sandra emphasizes that you don’t become the part of the evil system; try to change it and apply your whole potential to it.

Status Update: Celebrity, Publicity, and Branding in the Social Media Age :

We are all interested in getting inside information about online and tech celebrities. This fact is the central point of this book and the reason why many readers are attracted towards it. The book relies upon the author Alice E Marwick’s observation during her time in the industry. She adds many personal interviews from both the genders and also raise the issue of male-dominating web industry. If you are a non-geek, this book can really help you in getting familiar with the internal workings of modern media. So, this book is a must-have for those who have great interest in people related to Silicon Valley.

Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget :

You got less budget? You want to take your business online? Need to know how to do it? This book is for the small business owner who afraid of having a taste of social media selling or branding. As they think it as a high-budget tool. The author of this book tries to convince the reader into learning the basics of social selling. From, the very first designing tips to content writing everything in just in 210 pages. The books also includes the marketing overview on things like targeting potential audiences or clients.

Social Media: Social Media Marketing – How to Build and Execute Your Own Social Media Strategy :

If you face turns white every time you have to deal with social media for your business then after reading this book, you will be gain a lot of courage. From setting up Facebook pages to Twitter hashtags, you will learn everything you need for executing a good social media strategy. The main focus of this book is on building up a unique strategy and get the best from social media websites. Optimize your profiles in a good way and establish online reputation in easy ways.

Reading books is time consuming but the above list of books can make a huge difference in your understanding of branding, role of social media in marketing and how you can create a unique business brand. So download these books today for your summer reading list. You won’t regret it!

Bio
Latest Posts

TLB bureau

The articles published under TLB Bureau are either written by our staff writers or are selected works from contributors who are featured by our publication and are published with permission of authors.