Some personal brands have become extremely influential in our times, and you too may already possess the ingredients to become one yourself. Personal branding may assist you in finding new job positions or business opportunities. Marketing your influence the right way as a business owner or consultant, or even as an extension of your corporate…
Marketing is a cruel, cruel discipline, young marketers are trained to become sharks from the very start. It is hardwired in them that if they do not keep moving forward, they will drown. Marketing could be an entrepreneur’s worst nightmare, I know many good people with good ideas who are bad at marketing. With all…
In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…
