Roller Banners For Branding And Marketing: Some Things To Take Care

roller banner standees — *Roller banners at an event | Image source – marlerhaley.co.uk*

Roller banners are versatile tools for any business that exhibits or wants to market products and services at a given point.

But, before you spend your money take a few moments to reflect on what it is you want your roller banner to do, where you are placing it and the budget you have to spend on the item.

Don’t waste your budget on a flimsy banner that will just be pushed to the back of the store cupboard…

Stability – before you get carried away with the romance and the brilliance of the print in front of you, look down. What is the base of the roller banner like? Some will have a wide base which should, in theory, increase its stability. Other have small, retractable feet that improve stability however, these ‘little’ feet are liable to come loose or snap – check that a ‘replacement’ foot can be bought!

Weight – the roller mechanism of the blind will form the weight in the base that helps to maintain stability. Most roller banners are light enough for one person to carry. If you intend on opening and closing the banner on a fairly frequent basis, then you will need to check the mechanism is of high quality. It is well known that cheaper version do not last as long.

Tension – another factor that many customers over look is the tightness of the roll. Over time, with use, the roll size can start to work lose as the banner is opened and closed several times. As the banner stops rolling up so tight, you will find it will not fit in its case. Some of the more expensive models will have a manual tightening system to restore the tension in the rolling up of the banner. Whilst this may not seem important, if your banner no longer fits is transportation case, you will be disappointed at how quickly the edges of your banner start to look tatty and torn.

The mechanism – with roller banners, many businesses think that once the actual banner graphic is no longer of use, that the whole component needs throwing away. This may be true of cheaper versions but many retailers are now realising that companies are more willing to invest in longer lasting mechanisms. In other words, should you create a new roller banner, providing the dimensions are the same, then the roller banner company will be able to replace the old banner with the new one, no need to buy a whole new mechanism.

The banner material – the final factor to consider is the banner material. Rather than just making a choice based on price, consider carefully the quality of the final, overall print. If you banner is going to be displayed for long periods of time, it might be wise to opt for fade-resistant material so that the sun does not bleach it too quickly. If your banner will be outdoors, you may need to opt for a tougher, more durable coating to your roller banner.

Choosing and investing in the right roller banner, with universal mechanism that means your banner can be replaced without buying a whole new unit is a great investment for any business. Shop around to get the best deals!

This article has been guest authored by Mark Thompson from Print Designs, a leading provider of roller banner sand exhibition stands.

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