How Gift Cards Have Become The Most Viable Gifting Option [Infographic]

About a decade ago, gift cards were a novelty. It emerged as a quick and convenient way to gift someone who was relatively less known or a new acquaintance. Some of this perception came from the fact that it was seen as an alternative to cash gifting. Gift cards also involved less time and effort than picking a traditional gift. That perception might have stuck around for a while until the rise of eCommerce and mobile apps when a lot of deal websites started offering gift cards as their products. Gift cards also started including a wider selection of gifting choices such as a dinner for two at a fancy restaurant to full vacation suites. Surely, they have come a long way from being a casual option to a practical one.

Many people may still see gift cards as a present that lacks thought, or as a last minute gift when someone doesn’t have time to buy one. However, the convenience of gift cards means their sales are on the rise. A recent trend has emerged of buying gift cards online, and online gift card sales are growing by 29% per year. It is interesting though that while 97% of the top retailers and restaurants sell gift cards online, less than 3% of local businesses do. Little things like this can help small business owners stay afloat during times when their business is struggling, so it is definitely something they should consider. It is already difficult to compete with major retailers and it is very important that smaller businesses do all they can to try and compete. This info-graphic from Colourfast tells business owners everything they need to know about selling gift cards. Find out more now!

Infographic Source: www.colourfast.com

Have you ever given a gift card to anyone? What would be your choice of a gift card if you were to gift your close friend? Leave your comments below. If you want to share some great post like this then submit it here or write to marty@thelocalbrand.com

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Jeremy

Business Analyst and Local Business Marketer. Practical Brand Advisor. Co-founder & Admin at The Local Brand. Writes about marketing and investment. Motorcycle enthusiast and likes to travel.