The backbone to any brick-and-mortar storefront or business is their sign. People walking down the…
Custom metal signs fit in perfectly with running a retail establishment like a fitness center. Signs can improve brand awareness, product identification, and overall profitability. Using this marketing and protection tools effectively in the manners below can improve a center’s overall success.
1. As point of purchase sites
Many fitness centers sell a variety of fitness products as an additional revenue stream. Designing a custom metal sign that contains the fitness center’s logo and company colors will add a delightful flair to the point of purchase area. Having the sign include a list of sale items in an easy-to-read font will draw attention from potential customers and current members. Be sure to place the sign in proximity to the sales items to enhance lead generation and possible conversion rates.
2. For designating parking areas
Fitness centers can improve customer convenience and traffic by supplying users with specified parking spaces. Marking spaces as being only for members or visitors will add an air of elegance and convenience to the center’s persona. Customizing a metal sign with the fitness center name can be what it takes to convert a visitor into a paying member. Many customers value the convenience of having designated parking.
3. As exterior identification
Custom metal signs make ideal identification signs that can draw people from far and near the facility. To improve the overall marketing strategy of the fitness center, be certain that the sign optimizes the company’s name, logo, coloring, fonts, and any images. Check with local zoning laws for sign dimension limitations. Having these specifications in mind when designing the sign will save possible legal expenses or negative ramifications in the future.
Some fitness centers operate in business complexes where outside plaques or other used for identification purposes. Make certain the custom metal sign satisfies size requirements of the display area. When ordering or making a sign, consider developing two signs. One for exterior identification, and one for interior purposes.
4. For interior identification
Custom metal signs are also ideal for highlighting the location of a fitness center inside a multi-business building. Fitness centers can increase traffic by placing a customized metal sign on the wall outside the entrance door. Consider having the sign include the center’s name, room address, and logo. Customize a metal sign by clearing stating the company’s name and address.
5. In locker rooms
All fitness centers have locker rooms, which must be maintained according to OSHA standards. OSHA, standing for Occupational Safety and Health Administration, has specific rules and regulations which must be complied with to assure workplace safety. This applies to workers, visitors, and members.
Shower areas are notorious for slippery floors, which pose a potential health hazard. Fitness centers can stay protected by placing a custom metal warning sign in clear view of shower users. Worthy statements include “floors slippery when wet, use caution” may be all that is needed to inform users of risks.
6. By equipment
Every piece of fitness equipment brings with it the risk of potential harm to uninformed users. Fitness centers need to place a sign by each piece informing users of potential danger. The sign needs to include drawings of proper usage and any applicable instructions. Customize the sign to fit the workout area where each machine is placed.
Whether a fitness center wants its custom metal signs to welcome visitors, protect the company, or serve as an identification tool, working with a trained professional can provide desired results. A number of sign professionals have the expertise needed to fit a center’s budget, needs, and goals.
Amanda Cusack is a Technology and Business writer, who offers her perspective on everything from strategy to the latest gadgets, including finding custom metal signs.
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