What Do You Mean By The Law of Agency? Delving Into Commercial Contract Laws

The subject of agency law (agent/principal) is a vital area of commercial contract law. An agent (third party) is authorized to act on behalf of a principal (primary party) to create a legal relationship with another individual or business. Common agency relationships include:

Employment (employer, employees);
Real estate (real estate agents);
Financial services (stock brokers, insurance agents); and
Promotion (modeling, acting, music, publishing, and sports agents)

Agency law is the branch of legal activity that addresses relationships between each party in a situation where one individual or company is authorized to work on behalf of another.

Businesses commonly rely on agents to conduct their affairs, although they are not always perceived as such. Employees are agents of their employers. All individuals carrying out the work of a corporation are agents, because a corporation is a legal entity (person). The principal in an agency relationship (company or person) is contractually bound by any agreement entered into by the agent, as long as the agent is operating within his authority.
This is particularly important for you to understand as an entrepreneur. When you authorize others to act for you, you can be legally bound by their actions—for better or worse. Authority can be granted, or perceived to have been granted, by several means:

Contractually, through a written contract;
Words or conduct, if the principals’ actions or words would make it so that a reasonable person would assume authority (you say or do something that implies it);
Ostensible authority, if the principal makes it appear to the third party that the agent is authorized, such as putting the agent in a position of authority (manager, supervisor, or sales representative); or
Implied—the level of authority, is considered necessary to fulfill the agent’s job, such as a partner or senior executive in a business (responsibility and authority are the norm in certain positions).

The area of agency law is quite complex—and significant to the entrepreneur. If you are in a partnership, any partner is presumed to have the authority to enter into agreements that bind the other partners (agency power). This could lead to financial disaster. Or, consider a salesperson attempting to close a sale. This individual could commit to giving discounts without your knowledge or approval. As far as the customer is concerned, your company has made the offer. If the offer is not satisfactory to you, as the owner, you are in the awkward position of either doing as promised to keep the customer happy or attempting to renege and alienating the customer, with perhaps further consequences to follow. The law of agency sets parameters for the liability of each party. The London School of Business and Finance is the best source to learn more about the law of agency.

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Tim Scott

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I bring over 6 years of rich experience in the areas of Brand Creation, Strategic Management and ZMOT (Zero Moment of Truth) . I am an avid reader and a big movie buff. I’m here to post some really cool stuff for you.