The Local Brand®

The Role of Packaging in Marketing Your Business

Peter Scully7 years ago5 years ago07 mins

Packaging is very important to consumers, and it can really make a difference to them as a customer to your business. Product packaging comes in all shapes and sizes, and is a very important part of the process of selling your products, with colours and text being able to appeal to customers as soon as…

How to Craft a Killer Logo

Rachel Leone9 years ago1 year ago05 mins

I’m around clients all the time who want to have their brand stand out. And they’re always asking me for ‘hints’ on how to improve their visual impact. One of the easiest ways to catch someone’s eye is with well-designed graphics and a memorable logo. So, how do you create a logo that rocks? Understand…

Customer Service: Four Tips For Getting It Right

Marty Huggins10 years ago1 year ago06 mins

Great customer service is key for retaining your clients and maximizing profits. It doesn’t matter if you do business face to face, or through ecommerce, getting the customer service basics correct will bring buyers back again and again. Differentiate Yourself from the Competition These days, marketing savvy companies are using exceptional or unique customer service…

When Brand Extension Goes Wrong: Bizarre Promotional Products

Vicky Ellie11 years ago1 year ago08 mins

In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…

Branding Cohesion, Online and Off-line, Is Important

Marty Huggins11 years ago1 year ago011 mins

Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here…

4 Reasons Your PR Campaign Might Be Failing

Marty Huggins11 years ago1 year ago07 mins

For any business, large or small, a good public relations strategy can be the key to success. Not only will this help to build exposure for your brand and bring in new leads but it will also give you a valuable route via which to combat any criticism or impending disasters. PR acts as a…

Start Investing In Customer Service And Not Just On Advertising

Marty Huggins11 years ago1 year ago06 mins

Any business that wants long-term growth needs to treat its customers with the highest level of respect. This does not necessarily mean that the “customer is always right” mantra comes into play here. Instead, your customer base simply needs to feel that you care about their well being. The problem here is that many businesses…

10 Unquestionable Personal Brand Building Tips For The Self Made

Johnny Thomas11 years ago1 year ago15 mins

Martha Stewart is one of the greatest examples of personal brand in our times What is a personal brand, you ask? Well it’s nothing other than your own reputation! The knowledge you possess, your level of trustworthiness and the legitimacy of the business/institute you represent work together to develop your personal brand. If you are…

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Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

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Optimizing Business for Foreign Transactions with International Payment Solutions

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Brand Development

The Role of Packaging in Marketing Your Business

How to Craft a Killer Logo

Customer Service: Four Tips For Getting It Right

When Brand Extension Goes Wrong: Bizarre Promotional Products

Branding Cohesion, Online and Off-line, Is Important

4 Reasons Your PR Campaign Might Be Failing

Start Investing In Customer Service And Not Just On Advertising

10 Unquestionable Personal Brand Building Tips For The Self Made

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