Much like all the other regional markets around the world, Singapore has some specific rules…
You must have some solid ideas on how to implement your customer service even before opting for a company registration Singapore. You have a reason to do so. We all have a few good or bad experiences to share about the customer care. Is it not?
If you are a proud owner of a newly set up a company in Singapore and expect to grow it into a big business, then you cannot ignore the way your customer feels about you. We are not talking about your products and services but, YOU. You as a company.
The latest survey revealed that customers get more irked because of the lack of proper customer care service than they were because of the bad experience that they had because of the company’s lousy product. It underscores the need for a new Singapore business incorporation to have an experienced team and standard operating procedures to take care of customer’s grievances.
Augment Your Marketing Efforts with a Trustworthy Customer Service
What did you do last time when you were not satisfied with the product you bought? Did you called customer care and got it addressed? Or did you curse the customer care executive, company, product or berated yourself?
Following are a few of the reasons a new Singapore company must make conscious efforts to establish a responsive customer service.
Customers Remember You:
The customer’s opinions count and is reflected in their reviews. Getting a bad review is not something a new company registration Singapore wants. It can easily damage its chances of survival.
Some experts say that one negative review is equal to 12 positive reviews. It simply means that it is better to interact with customers, hear them out and take steps to address their problems as per your capacity.
A Majority of Buyers Base their Decisions on Reviews:
As many as 60% – 70% of buyers go through online reviews about the products before buying it. You may have great products, but, the negative reviews about your customer service have the potential to change their mind.
It Reflects How Less You Care About Your Customers:
A negative review about the customer care is really a terrible thing for a newly set up company in Singapore to get. It implies that you do not care about those who have trusted you and bought your products or services. It shows you as a Hit and Run operator. It is an image hard to get rid of. In the long term, it is going to haunt you.
Good Customer Service Helps in Retaining Customers:
A responsive and helpful customer service goes a long way in retaining customers. It is important to note that the cost of obtaining a new customer is many times than that of retaining an old one.
The old and loyal customers tend to talk about your products and how happy they are with you. Their views are instrumental in influencing the choices made by their family members, relatives, and friends. It is a good ‘Mouth Publicity.’
Make Life Easier for Your Customers:
Use your business website to interact with your customers. Display your phone number and email address in a prominent place. Use Contact Us form to make it easy for them to communicate with you. Use FAQ page to anticipate and answer a few of their questions about your services and products.
Increase Conversion Rate:
Implementing an astute customer service is a must for the startups and businesses having a small budget for marketing activities. Such a service allows them to increase their chances of converting the initial leads into sales. It gives them references and authentic customer opinions to use in their marketing communications. More importantly, it shows them that they are on the right path.
It is easy to imagine that a bad customer service can break a new business. It is especially true for a new company registration Singapore that is already on the shaky foundation as it has no goodwill or market presence to call on. On the other hand, a new or small Singapore business with a trusted customer care can bond with clients, generate new leads and grow in revenue.
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