Why Offline Marketing Should Still Be In Your Marketing Mix

Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete.

Networking – Get Out and About

One of the main advantages of networking is the opportunity to spread the word with people and understand their personalities, this will get you the right exposure. When you do speak with somebody offering a physical promotional product helps people them to remember you. If you understand your product and have the opportunity to discuss it with the right people you have a the opportunity to be dynamic and build trust, adjusting your message and providing honest information depending on the situation. Yes, the online world does this also, but you can easily get discredited, especially when it is so easy for hundreds of people per day to send out the same message hoping for a response. A personal approach, speaking face to face with decision makers can make a difference, ever thought why one of the biggest expos at Earls Court is about online marketing?

A Ringling Brothers poster

Flyers

Flyers also have their appeal. Even if you can create a brochure on your computer and send it online at no extra cost, real life brochures and flyers are far more effective than banner adverts as they will be carefully chosen for a selected audience. This helps people to retain the information. The only downside is you cannot truly see who has read them, although it could be argued online banner ‘impressions’ could be the same.

The same thing is true when it comes to business cards, as these make you look like a professional business. Anyone can make a business card online, but only a true professional in his field of work actually takes the time to print and spread them to business contacts, which is very important.

Local Exposure

Becoming a sponsor for a local team or a certain event can also give a lot of exposure, this is useful if your business is active locally, because you will generate a lot of leads by word of mouth within your target area.

People Love Local Success

You can also speak at different local or national events and showcase the importance of your product in your domain in front of people that are actually interested in that topic. This will help you promote the product a lot easier than the Internet actually, because you will have the potential customer base in front of you, instead of having to search for it online.
Think outside the box, theirs no point holding an exhibition surrounded by similar companies.

CISCO India’s CSR activity has reached kids in Indian rural schools as the company has expanded in the region

Corporate Social Responsibility

Donations to different charities or persons can also be included in the offline marketing category, as by donating you will get recognition and exposure at the same time. Helping charities is part of social responsibility.

Promotional Marketing Material

Creating promotional merchandise such as a branded calendar will help with your offline marketing efforts. Sharing them with employees or with potential customers is crucial as you will have the opportunity to let other people know about your company, your products and what you are offering to the world.

In the end, offline marketing still has the upper hand despite the ascension and popularity of the online marketing in the digital age. Only by successfully combining the two together will a company be able to get the best results, but these marketing techniques do take some time to provide some results, so be prepared to wait for a while.

Written by Daisy Burgess professional blogger specialising in Promotional Merchandise. Product research taken from promotionalgear.co.uk

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