How To Pick Your Billboard Printer

Companies spend millions of dollars designing a branding that is led by a logo they hope you are going to instantly acknowledge and understand. Where you, as a customer, fail to recognize a logo or branding, the opportunity for a sale may have disappeared within seconds.

Unfortunately, every company is in direct competition with everyone else so you have to ensure that your brand and logo is instantly recognizable especially when people are passing a billboard at 60 mph and might only have four or five seconds to take in your message.

Why does your billboard stand out?

You will instantly recognize the McDonalds or the FedEx logo. That recognition has been carefully planned by those companies over a number of years. Within your four of five seconds, your brain won’t waste time providing you with information about a logo it already recognizes so more of those precious seconds are diverted to the message on the billboard.

While every CEO believes they can write great copy, it usually takes an expert in sales and marketing to carefully pinpoint the message you are attempting to get across to your consumers, whether you are a small town store, a government office or a charity working from limited funds.

Speak to the experts

Unless you know from your own experience how a billboard works best, speak to people who really do understand how a message needs to arrive. Where you plan to use more than six words on your billboard, can you be guaranteed that your potential customers will see each word, take them in and digests your message?

When fewer words are used on a billboard, it becomes more likely that the communication will arrive at its destination.

A picture really does tell a story

For the majority of your prospective customers, a glance at a billboard will provide more effective results if the majority of the space is used by a picture which tells your customer a story.

It is not a coincidence that children are taught with picture storybooks that are related to single words because the brain can digest that information far more easily than a massive block of text. Keeping it all simple is better than complicating your advertising information.

Choosing the best company

When you need a plumber you might ask your friends who they used and how successful the process was. When you decide to get into billboard signs, speak to professionals like Kubin and your business will be heading in the right direction.

Printing your posters is more than a straightforward task. When you see a poorly printed poster or one that is curling at the corners or when you simply do not understand the message, you almost certainly will not purchase that company’s products.

Considering your reader

Not every billboard will be read by a driver on the I-95. Pedestrians will have time to take down a telephone number or website, while cyclists, coming to a halt, may have 10-20 seconds for your message. As long as you’re not providing a distraction, your billboard can register in a person’s mind.

Your readers enjoy consistency. Where you plan to constantly change your marketing messages, your branding and your logo, you will confuse them. All of your planning can be so much easier if you speak to experts first and then see how that fits in with your marketing campaign.

One of the keys to billboard success works the same way as magazine marketing. You will give yourself the chance of higher success if your budget is able to provide a high number of billboard posters over as many locations, in your target market, as possible.

And finally if you have your billboard designs ready and still not sure which one to choose for the campaign. Here’s a tip from Ice Break:

Deepa Balagopalan is a language professional who enjoys teaching, reading, and writing about varied topics. When she is not writing, she likes to dabble in cooking.

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Jeremy

Business Analyst and Local Business Marketer. Practical Brand Advisor. Co-founder & Admin at The Local Brand. Writes about marketing and investment. Motorcycle enthusiast and likes to travel.