Social media isn’t probably the first thing that comes to mind when you hear about lead generation, but maybe, it’s about time that it should. Knowing your prospects and establishing relationships is an integral part of the sales process. It turns out that social media can help you accomplish these things quickly and easily. According…
Digital marketing has come a long way over the last couple of years and social media now play a crucial role in helping small businesses grow. But many entrepreneurs and small-business owners struggle with finding the best way to use social media for engagement and business promotion. This is because they fail to understand that…
A Product, no matter how good, will succeed without great marketing. Great product companies like Druva, Freshdesk and Zoho have also been great at marketing. This post will leverage my experience of growing a $1,000,000 business with $1 investment and highlight global online digital marketing strategies that work effectively within the budget constraints of early…
Sales are the lifeblood of most organizations. Without an active and successful sales team and a full range of products or services for the team to sell, revenue in many companies would simply dry up. Over time, the company would ultimately flounder. Expanding your sales activities is a top goal if you want your company…
You have the company logo, the message, the emotions, the fonts, the colors and the target audience. The big question now is how to apply all of these commodities to market your brand. Printed marketing materials, as you know it, are the backbone of any branding efforts because it’s the best medium to position your…
In recent times many people seem to adopt self-employment as a source of income. Home based business is one such example of self-employment. Home based businesses are an easy way to work and also spend time with family. Creating a balance between keeping low costs of operation and ensuring your products are highly marketable and…
Affordability of owning mobile devices has resulted in the drop of desktop internet users. In the present, 52.7% of internet users are on mobile devices. It is estimated, by 2018, that 80% internet usage will by made over mobile devices. Market gurus dictate various reasons for the drop in internet usage over the desktop. A…
A Company’s website is a business’ most powerful tool to attract new customers and communicate your desired message. What many people don’t realize, however, is that a website is irrelevant without strong SEO. People use Google and other Search Engines to find what they’re looking for. If your website isn’t showing up in google, that…
Whenever someone mentions the term brand, a lot of people automatically assume this has something to do with major corporations such as Coca-Cola, McDonald’s or Facebook. Still, branding can be of as much use to smaller local corporations during their initial stages. Sure, the scale of these branding efforts is much smaller due to the…
With the booming of the digital age came a ton of opportunities for many people – ranging from personal endeavors, business goals, and other activities in between. With the numerous benefits that the digital age has provided for all kinds of people and personalities, it’s important to start taking advantage of this, especially when it…
When working on your search engine optimization strategy, you need to keep in mind that this is a long term game. Using tactics that offer you quick results will most likely end up messing up your strategy when you most need it to be working. You also risk being red flagged by Google or you…
As a small business owner, your company thrives on attracting new customers while holding onto the ones you currently have. Much of this needs to be done in person in a one-on-one capacity, but technology can also be used to reach out to huge masses of people at once – even on autopilot. Along with…
Marketing has been around since the beginning of human civilization, and maybe even longer. Where ideas have been exchanged, where products have been exchanged, marketing has been. Technology has catalyzed a digital revolution across all industries. Marketing has been transformed by digitalization as much as any industry. Media and information have different means of being…
Blogging became even more popular, over the past few years. Bloggers use their platforms to connect with other people, as well as share valuable information about recent news, topics or a specific niche. Nevertheless, blogging is also a good way to earn money or to promote a business, by supplying the audience with additional information…
There are many different types of promotional merchandise available which ranges from toys to branded stationery to clothing. However, one of the most popular choices is edible promotional merchandise. This covers things such as chocolates or sweets that come in branded wrappers, boxes or tins but most of all, people love them. However, what makes…
Some personal brands have become extremely influential in our times, and you too may already possess the ingredients to become one yourself. Personal branding may assist you in finding new job positions or business opportunities. Marketing your influence the right way as a business owner or consultant, or even as an extension of your corporate…
Since social media plays an important role in business marketing, any strong strategy should find an efficient way to incorporate them. Therefore, you should consider some of the following tips for developing a successful social marketing strategy. Develop a plan It all starts with a plan, so you need to make sure to have a…
If you’re a small business owner still creating a brand, or rebranding current marketing material, you may find there isn’t enough time or money to develop every advertising medium out there. At least when starting out, you may find it easier and more beneficial to pick one strategy and make it work. Advertising your brand…
Marketing is everywhere, but it is not frequent that you find an up to date marketing opportunity arise in various forms to the ads and placements that we usually know. In this aspect, podcast ads are changing it. Podcasts existed since the 1980s and finally started to take hold in 2004 with the popularity of…
A quality product matters a great deal, but it is not the be-all and end-all of eCommerce. In fact, it is only a single part of the success equation and not necessarily the pivotal one. It is best to start with the presumption that nobody knows and cares about your business, which is probably true…
In 2016, social media rose with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large number of potential targets prompted 83% of all marketers to take advantage of social media marketing to boost sales and brand identity. Social media marketing can do a lot for your…
Today’s savvy internet surfer doesn’t spend much time on a site before moving onto the next thing and email conversion ratios are hard to come by unless you have fresh content customers want to see and watch. Keeping your content fresh, short, and to the point ensures viewers stay focused and don’t leave for something…
According to the January 2017 Market Research Report, there are over 39,003 furniture stores in the United States alone. Together, they generate the revenue of over $60 billion per year, marking the annual growth of over 2.7 percent. Seeing how this is definitely one of the niches with a stronger representation in a number of…
One of the foundations of a solid business model is the production of new leads. New leads can mean the ongoing success of your company. However, it can be very difficult at times to generate interest and encourage new customers. Here are five surprising ways to catch new leads for your business. 1. Establish a…
Although prices and selection play a huge role in consumers’ mindset, shared values are definitely the most important criteria for the strong B2C relationship. With this in mind, we can easily realize why branding is the essential part of every retail marketing strategy. It allows retailers to emphasize their values and helps consumers to make…
