Promotional tools are best used when the strategy calls for a highly targeted, time-limited boost in response. They can be excellent ways to encourage new-product trials and for raising seasonal performance. They should always be part of the overall marketing strategy and budget. Contests and sweepstakes are a way of securing product engagement and, potentially,…
Business intelligence represents the systems and tools that are important in the strategic planning processes of a corporation. It is vital to the successful running of a business. Statistics from worldwide research support this. The research focused on certain areas such as the growth of business intelligence, management of data, decision-making and budgeting. Here are…
Over the last few years, social media platforms and online interactions have increased many fold. Businesses are using more digital technologies than before. Ecommerce, online ads, polls and surveys have become standard for marketing operations. These technologies are all data driven. Even small and medium businesses today need data analytics at an unprecedented scale. To…
Recently, Volkswagen was in the news for faking its emissions test results to meet the required standards. This led to a global scandal and share prices of VW fell steeply. This is not the first time when a global power brand has done something insanely stupid to hurt its own brand in the long term….
Recently the The Economist published an article in their Buttonwood column denouncing the claims about the end of capitalism with ravaging examples of its resurgence via online business models of enterprises such as Etsy, Airbnb, Google and so on. I have long suspected the venerable journalistic news source to be a mouthpiece of capitalistic agendas…
Singapore has bounced back from a dip in new business formations posted in the previous quarter, with a 9% increase in Q2. 15,964 new businesses were registered in Q2 2015, underscoring the confidence in Singapore as an international business center. Though the numbers contracted by more than 28% in Q1, when compared to Q4 2014,…
Hey guys, in this post we are reviewing the new Google Consumer Surveys. At TLB we often review apps and softwares which have practical utility for businesses. We all know that from a marketing perspective, surveys are quite important for businesses. We have run several surveys in the past and our in-house researchers like to…
Startups looking for ecosystems with lower costs of living and more opportunities often find overseas Asian markets as a more viable option. Starting a business in Singapore may create a lot of difference as many industry watchers have noted that the operating conditions for business in this South East Asian nation are prime. SBS Consulting specializes…
Market leadership comes with a persistence and will to adhere to certain values that a business stands for. Strong organizations don’t become that way overnight but it takes years of consistent behaviors and business strategy that helps build a value driven culture. A technology company, no matter how deeply rooted in advancement, must also keep…
The latest report by Hawksford Singapore reveals that the year 2015 has kicked off with a soft start compared to previous quarters, but Singapore remains a fertile environment that is attracting entrepreneurs, investors and enterprises alike. The preceding quarters had phenomenally high business formation numbers. The mellowed global economic performance in the beginning of the…
Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…
Twitter advertising is celebrating it’s 5th year anniversary and we are just glad to find out that more brands are turning towards twitter for advertising. Seriously, glad because we know that Twitter is earning revenue which means that it is going to stay for a long time to come. Twitter has not only emerged as…
Are you among business owners who believe risk management culture is just an over-hyped theory? If yes, let me help you understand why you may be mistaken. There are solid reasons why you should propagate good risk management culture in an organization. For instance, analyse the recent financial crisis. Significant losses ensued from ignorance, negligence…
Small business depends on social media for promoting their product.The cheapest way of getting promoted is through social media. You need followers for that.But its not that much easy task to do it. There are several steps to get followers on social media.Follow these techniques and get fame with help of followers.Followers are the people…
Marketing is a cruel, cruel discipline, young marketers are trained to become sharks from the very start. It is hardwired in them that if they do not keep moving forward, they will drown. Marketing could be an entrepreneur’s worst nightmare, I know many good people with good ideas who are bad at marketing. With all…
Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…
Transcription is a service that is highly sought after by a variety of professionals, including doctors, journalists, lawyers, and business people. Transcription basically entails listening to an audio recording and then typing the contents in a text document. This service is mainly done by a highly trained transcriber. In the past, transcription required recordings on…
Starting a new software company in India can be a very exciting venture for any man or woman with the talent and the drive to succeed. As our technology continues to deliver more and more phenomenal things to us on a daily basis, the need for containing development of software is critical to continue the…
Almost as soon as you’ve taken your smartphone out of the box, the manufacturers release a shiny new model that makes yours look prehistoric by comparison. Apple is no different, but in September 2013 ago they went one a step further and released not only a new model, but a new material. Just over six…
When faced with the idea of virtual currency, many aren’t sure how to think of it. After all, virtual currency has yet to become mainstream. Or has it already? The truth is that virtual currency may soon be available as a method of payment at your local retailer, and that you may be able to…
If you’re looking for ways to generate some buzz about your business and increase your bottom line, it may be time for some promotional marketing. A contest, game or giveaway can go a long way toward generating brand enthusiasts and increasing your bottom line. They’re also a great way to combine your online and offline…
Despite the challenging economic conditions in recent years, investment into certain industries has still been strong. However, one of the areas where investment has been lacking to a noticeable degree has been the retail industry. The big problem with retail is that you can’t look at the industry’s problems and put them all down to…
High street retailers have been facing something of a persistent crisis, the blame for which cannot all be laid at the feet of the credit crunch and the ensuing economic slowdown. The rise of e-commerce has left traditional bricks and mortar stores on the back foot, with many famous firms struggling to sustain themselves and…
Back in 2008 the world as we know it changed forever with the advent of the credit crunch and banking crisis. At the same time, the internet continued to change the way people do business. It’s been a rocky ride for some. Here are seven of the most dramatic business failures for 2013. HMV take…
The holidays are a busy time for everyone, and an even bigger opportunity for small businesses to add to their profits as well as their customer base. Incentives to shop at your store, getting people through the door, letting people know what your store has to offer, and having a staff who know what they…
