Koustubh Bhattacharya

Working as Consultant and Mentor. Sharing experience in management, industry advocacy and startups. Focuses on technology adoption, communications and intellectual property rights.

Image describes the transformation from search engine to AI agents

From Search Engines to LLMs: How internet is changing and what it means for you

Artificial Intelligence is steadily replacing the traditional search engine as the primary gateway to the internet. For nearly two decades, the internet experience revolved around keywords, links, and pages of ranked results. Users had to search, compare, filter, verify, and finally decide. AI changes that equation entirely. Instead of merely showing information, modern Large Language…

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The Measurement Trap – Why Anthropic’s AI Labor Report Misses the Human Core

Critical Analysis: Anthropic’s “Labor Market Impacts of AI” – Beyond the Observed Exposure The recent research published by Anthropic, “Labor market impacts of AI: A new measure and early evidence,” introduces a sophisticated metric: Observed Exposure. By moving past theoretical capabilities to track actual Claude usage data, Anthropic provides a grounded view of how AI…

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National Startup Day: India’s Innovation-Driven Growth Story

On this 16th January, India celebrated its National Startup Day. This year the event carried a special weight. Although this comes every year, this is the 10th anniversary of the launch of the Startup India Mission which officially recognizes startups as a business category. Thus, the startups of India are celebrating a decade of unprecedented…

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Startup Storytelling: Competing with Corporate Giants

The Startup Playbook: Competing with Giants Without Reinventing the Wheel

When we talk about startups taking on industry giants, the narrative often leans toward disruption; the classic David versus Goliath story. But in reality, most new-age businesses aren’t rewriting the rulebook with groundbreaking inventions. Instead, they’re playing a sharper, faster game of execution. While truly innovative products can create entirely new categories (think smartphones or…

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Man facing at a hall of mirrors with a confused posture as an expressionist allegory to the AI generated reality and the propagation of fake news

Op-Ed: Deepfakes, Disinformation and the Fraying Line Between Convenience and Sanity

In the race to embrace convenience and innovation, society has stumbled into an era where truth is optional and deception is just a tool away. We’ve built tools so powerful that they no longer just assist our lives—they alter our perception of reality. And we’re not ready. This isn’t about phishing emails or spam calls…

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The matter of personality rights in world of deep fakes

Deep fakes are here and they are wreaking havoc on the social media as the faces, voices and mannerisms of well-known personalities are used in unauthorized deep fake videos for creating buzz. It’s a dangerous trend and we are seemingly helpless in dealing with it. A few months ago the famous Hollywood Actor Tom Hanks…

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SMBs should leverage these AI powered applications

Small and medium businesses often can’t afford the kind of creative agencies which big companies hire to make their products and services look slick. This often leads to an inferiority complex and the SMBs face a lot of difficulty in positioning themselves outside of local markets. Thankfully with practically unlimited resources available due to cloud…

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Important government programs for transforming unorganized sector in India

The unorganized sector in India refers to workers who are employed in informal or unregulated industries and often lack job security, social security benefits, and other forms of legal protection. The government of India has introduced several schemes to help organize and provide support to this sector. I felt the need to compile some of…

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yahoo office

Could’ve Seen Yahoo!’s Fall Coming From A Mile Away

 Ah Internet! That sweet sweet thing that keeps us all connected. Much of the internet’s wide popularity is because of the early use of email, search engine and messengers. Most other stuff including the social media came as a result of that. Yahoo!, the first internet giant was a pioneer in getting internet into our…

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