Transition of Jaguar car maker's brand design with automobile choices

Opinion: Jaguar’s New Look Misses the Mark – A Brand Identity in Crisis

In a shocking shift that’s left long-time enthusiasts reeling, Jaguar unveiled a major brand overhaul in November 2024 — a change that seems to have roared in with more confusion than clarity. The luxury automaker, synonymous with British elegance and feral sophistication, has shed its iconic leaping cat logo in favor of a minimalist, Gen…

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BluSmart Financial Crisis

Lessons from BluSmart’s Crisis: What It Means for India’s EV Mobility Future

BluSmart, once celebrated as a pioneer in India’s electric vehicle (EV) mobility sector, is currently grappling with significant financial challenges that have led to the departure of its co-founders and prompted investors to advocate for a comprehensive restructuring. The Rise and Financial Struggles of BluSmart Founded in 2019 by Anmol Jaggi, Puneet Jaggi, and Puneet…

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Rebranding FUCHS OIL: FOXGEAR’s Bold Evolution in the Lubricants Industry

Rebranding is a complex and strategic process that carries significant risks and rewards. When the Russian division of a global leader in premium lubricants, FUCHS OIL, decided to undergo a full-scale rebranding, it was a monumental decision aimed at revitalizing its identity while preserving the brand equity built over decades. Executed by the renowned branding…

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What is ex-fleet and why is it a good choice?

Ex-fleet means that a vehicle was formerly used by a business (or occasionally by the government). The most common types of fleet vehicles are ex-rentals and ex-company vehicles. You can also find manufacturer/demonstrator vehicles and ex-government vehicles. To explain further, Andrea Easton, Head of Finance and Operations at FleetEx, shares her insight into why Ex-fleet…

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Preventing truck accidents

NTSB’s New Agenda Has Useful Lessons For Preventing Truck Accidents

If you think that the new trucks and semi-trucks, well-equipped with the advanced security systems do not suffer from accidents, below are the eye openers. 1. 4000 deaths in the U.S. occurred because of the large truck crashes, in the year 2013. 2. While the truck crashes have been decreasing gradually over the past years,…

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