Ah Internet! That sweet sweet thing that keeps us all connected. Much of the internet’s wide popularity is because of the early use of email, search engine and messengers. Most other stuff including the social media came as a result of that. Yahoo!, the first internet giant was a pioneer in getting internet into our…
We live in a culture of paranoia that is fueled by our economic uncertainty. Of course the big fish always tends to eat the small fish but in the larger ecosystem, things don’t necessarily tip towards the stronger or the mightier. Many a times I read about the excessive fear of big giant corporations like…
Recently, Volkswagen was in the news for faking its emissions test results to meet the required standards. This led to a global scandal and share prices of VW fell steeply. This is not the first time when a global power brand has done something insanely stupid to hurt its own brand in the long term….
Recently the The Economist published an article in their Buttonwood column denouncing the claims about the end of capitalism with ravaging examples of its resurgence via online business models of enterprises such as Etsy, Airbnb, Google and so on. I have long suspected the venerable journalistic news source to be a mouthpiece of capitalistic agendas…
Much of the brand marketing landscape today centers around consumer perception. Gone are the days when blatant advertising alone did the trick and people flocked to buy the latest novelty to please themselves. Actually, there is very little novelty factor left in products and services. Competition is both severe and simultaneous. The core aspect of…
Hey guys, in this post we are reviewing the new Google Consumer Surveys. At TLB we often review apps and softwares which have practical utility for businesses. We all know that from a marketing perspective, surveys are quite important for businesses. We have run several surveys in the past and our in-house researchers like to…
Food waste is emerging as a big problem. From top food manufacturers to local brands, every food processing business is looking for tools and techniques to minimize the food waste. Food temperature monitoring plays a big role in ensuring safety of the food and in reducing food waste. As per industry guidelines, food manufacturers should…
Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies, there are very few reasons to avoid them. Although candies are found in very diverse forms around the world, it is impossible to ignore American versions of candies which in…
Brand logos are updated from time to time, sometimes drastically, to adjust to the changes in business. Logo transformations can also signify mergers, venturing into new markets, technology changes, new product additions or even at times leadership changes within the company. While many businesses may consider going for a brand makeover and often speculate about…
In modern age of transportation, air travel is a highly sought after service and the airline brands are the top dogs of business. Quite naturally it brings a lot of competition to the industry and it is true that operating an airline is not a job for the weak hearted businessman. Well, airline brands may…
Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…
Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend the lactose intolerant but simply an observation. Dairy farming and milk products are one of the largest businesses over the world. Milk and the products made out of it occupy…
When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not all business and marketing related books succeed in delivering the right level of knowledge and information that you are seeking. Especially in the branding and social media related categories we…
Modern retail has taken a turn towards the local brands. Of late, shop local movements have gained a lot of steam and for a good reason. The cost of production and consumption is found to be much lower when production uses local resources compared to the multinational retail chains which rely on foreign made and…
Hot Licks Homemade Ice-Cream (Alaska) Hot Licks Homemade Ice Cream opened in 1986, and it was first ice cream and café shop. Soon afterwards the owners stopped serving food and focused exclusively on ice cream products. They can provide many unique ice- cream products such as “The Aurora Borealis” which is a vanilla ice cream…
Marketing is a cruel, cruel discipline, young marketers are trained to become sharks from the very start. It is hardwired in them that if they do not keep moving forward, they will drown. Marketing could be an entrepreneur’s worst nightmare, I know many good people with good ideas who are bad at marketing. With all…
There’s so much more meaning behind a drink when you understand its origins: who first brewed it, where it came from and the generations that it has passed down. There’s also something rather special and exclusive about drinking a beverage that is hard to find or that isn’t mass produced. Learn about your local history…
Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…
The closing of nuclear power stations, climate change and increased demand for fuels has created a bottleneck leading to the current energy crisis. Under the Large Combustion Plant Directive (LCPD) passed in Brussels, coal or oil power stations which do not meet emissions-reduction targets will be closed before 2016. If the UK is to keep…
The lights in UK homes could be dimmed during the winter of 2015-16, Ofgem reports. Spare power capacity is predicted to take a tumble, with the energy watchdog affirming that there is an “outside chance” that National Grid would need to reduce voltage for customers. Bill payers could see their lights automatically dimmed at intervals…
Promotion and advertising are key to bringing in new customers, and to making sure that existing customers don’t forget about you. One of the major parts of any advertising budget should be creating promotional products. With that said though, it’s sometimes difficult to choose the right promo products for a company. Fortunately there are a…
Developing a successful public relations scheme for any food product can depend on the country in which the campaign will be run. In recent years, food marketing, advertising, marketing, and public relations has gone through a sea change in the United Kingdom, largely in part to a rapidly changing appreciation of food culture in the…
An entrepreneur is commonly seen as a business leader, creator of new ideas and business processes. There are several main qualities to be a successful entrepreneur, some of these are: an inner drive to succeed, a strong self-belief, innovation and competitiveness. The successfulness of an entrepreneur can be enhanced via certain programmes. For instance, many…
Roller banners are versatile tools for any business that exhibits or wants to market products and services at a given point. But, before you spend your money take a few moments to reflect on what it is you want your roller banner to do, where you are placing it and the budget you have to…
An ineffective marketing strategy can force a business into trouble quicker than you can say ‘closed until further notice.’ But never fear, whether your business is getting ahead of itself or failing to plan ahead, there are a few easy tips to get you back on track. From The Ground Up For any business the…
