The Local Brand®

The Pull of the Power Isle: The Psychology of the Supermarket Layout

Marty Huggins11 years ago1 year ago211 mins

As you approach the behemoth that is your local supermarket, grab a trolley, and look up your list on your phone, do you ever wonder why you never stick to that list? It’s not a sign of weakness; supermarkets are specifically designed to squeeze as much money out of you as possible, and uses a…

Signages For Factory And Warehouse – Essentials Of Instruction Design And Branding

Marty Huggins11 years ago1 year ago05 mins

Whether it’s a retail business or offices, warehouse or factories, they all need to present key information and promote their brand in the most effective way possible. Factories and warehouses need to undertake promotional activities to create brand awareness among their target audience. For this purpose they can follow some steps and design an excellent…

Why Fleet Management Is A Must For Companies

Marty Huggins11 years ago1 year ago06 mins

Most companies that own vehicles will find the importance of a fleet maintenance log, especially if there are several vehicles in a company. Scheduled maintenance for fleets is necessary for different fleet sizes and it only makes sense that the more the company uses a vehicle, the more maintenance is needed. Most companies, especially big…

4 Reasons Your PR Campaign Might Be Failing

Marty Huggins11 years ago1 year ago07 mins

For any business, large or small, a good public relations strategy can be the key to success. Not only will this help to build exposure for your brand and bring in new leads but it will also give you a valuable route via which to combat any criticism or impending disasters. PR acts as a…

Start Investing In Customer Service And Not Just On Advertising

Marty Huggins11 years ago1 year ago06 mins

Any business that wants long-term growth needs to treat its customers with the highest level of respect. This does not necessarily mean that the “customer is always right” mantra comes into play here. Instead, your customer base simply needs to feel that you care about their well being. The problem here is that many businesses…

Women Are Changing The Face Of Trades In The UK

Marty Huggins11 years ago1 year ago08 mins

Image Source: Benjamin J. Delong The construction industry in the UK is worth a reported £1.5 billion, making up a tenth of our total GDP. Even with these impressive numbers, there remains a shortage of skilled people to keep up with the demand, from builders and electricians to carpenters and plumbers. This situation has given…

7 Tips For Handling Medical Billing As A Healthcare Provider

Marty Huggins11 years ago1 year ago15 mins

The often complicated process of medical billing can be difficult on patients and healthcare providers alike. The coding on medical bills can cause confusion for the patient who may have a number of requests to change the bill because of errors or extra charges that do not reflect the services they received. For a healthcare…

Industrial Plant Removers: Packers And Movers For Heavy Machinery

Marty Huggins11 years ago1 year ago08 mins

Usually, economic shifts and policies are the factors that are forcing industrial companies to transfer to other places. In order to save from spending more money, big companies are relocating their industrial plants to other countries which cost lesser in terms of labor, machinery installation, training, insurance fees and taxes. This kind of movement is…

Interesting New Wine Regions

Marty Huggins11 years ago1 year ago06 mins

As the world of wine has continued to become more competitive, more and more regions have started to not only grow wine, but to focus on its cultivation and production in an effort to create a local industry which will bring in thousands of tourist dollars each and every year. Temecula: License: Creative Commons image source…

How To Choose The Best Racking System For Your Warehouse

Marty Huggins11 years ago1 year ago06 mins

With the right racking system you can get more storage out of your warehouse space than you would have ever thought possible but you should be careful to give a lot of thought before deciding what to have – it is certainly easier to fit than remove and getting rid of second hand racking might…

Why Your Small Business Should Enlist The Help Of A Payroll Service Bureau

Marty Huggins11 years ago1 year ago06 mins

Let`s face it, any small business owner dreads the thought of having to deal with payroll. Valuable time which could be spent on building business and delivering a better service is spent on trying to understand complicated software, intricate tax systems, meet tight deadlines, and not to mention dealing with pensions and sick pay. For…

Meeting The New Demands Of Manufacturing

Marty Huggins11 years ago1 year ago05 mins

Times change, and any industry that wants to stay in business has to change with them. These days, with the advent of increasingly complex and powerful computing, along with a variety of other rapid technological advances, it seems that times are changing faster than ever, and industries have to run to catch up. This is…

5 Controversial Adverts From UK In Recent Years

Marty Huggins11 years ago1 year ago15 mins

The key to good advertising is grabbing the public’s attention and making an impact. A good advertising campaign is talked about time and time again. However, sometimes brands go a little too far and take things to the next level. In Britain, when a television advert causes offence, the public take to the ASA, the…

6 Business Documents You Should Consider Translating

Marty Huggins11 years ago1 year ago06 mins

Translating business documents is something that most companies tend to overlook. As long as the documents are written so that the majority of their customers and employees can understand them, then what’s the point in translating, right? Translating business documents is important for a variety of reasons. First, it allows your company to market to…

4 Reasons For Businesses To Go Green Now Rather Than Wait

Marty Huggins11 years ago1 year ago15 mins

We often see the damaged environment highlighted in the news and how both small and large businesses are not contributing enough to make a longer-lasting difference to the world we live in. But when business owners look at their priorities it becomes clear why they are not doing enough to help. Business owners are already…

The 5 Most Expensive Car Recalls In US History

Marty Huggins11 years ago1 year ago06 mins

The relatively recent focus of the press on Toyota’s constant tendency toward recalls which focused primarily around safety have many consumers on guard when it comes to automotive blunders that may cost them more than time or money. Car companies are now being just as careful when it comes to these sorts of issues as…

Top 3 Reasons American Manufacturing Is Making A Comeback

Marty Huggins11 years ago1 year ago05 mins

“Made in America” isn’t just a patriotic catchphrase that is supposed to inspire our consumer habits. Nor is it just a pretty awesome music festival that Jay Z has been hosting in Philadelphia for the past couple of years. For the vast majority of Americans, “Made in America” means opportunity and a good economy. The…

Can There Be A Conveyancing App For Solicitors?

Marty Huggins11 years ago1 year ago05 mins

There is a mind boggling diversity of apps available to address problems that don’t even exist. That is not to say that an app must address a problem or need of course, but if it does then it can mean serious returns for the developer that solves the problem. One such problem has frustrated home…

4 German Beers For Your Fall Kickoff (Oktoberfest)

Marty Huggins11 years ago1 year ago08 mins

German Beers seem to top the list of fall favorites. There’s something about the season (hint: Oktoberfest) when thoughts and taste buds turn towards German suds. Though beers like Einbecker Mai-Ur-Bock have been quaffed all summer, it’s still a little light and bright once the hot days of high-summer have passed. For backyards, and September…

What Do Chargebacks Mean For Your Online Business?

Marty Huggins11 years ago1 year ago17 mins

A chargeback – a kind of refund in which the buyer prompts his or her credit card company to forcibly transfer money away from a seller – is a major obstacle for modern merchants. Whether the buyer demands a chargeback because of customer service objections, the product they received was not what they expected, or…

How To Design A Traditional Irish Pub

Marty Huggins11 years ago1 year ago06 mins

Who doesn’t love an Irish pub to relax in with a pint after a hard day’s work? Irish style pubs are not just common in Ireland but all over the world as they are revered for their atmosphere, ambience and the feeling of comfort and fun that they create. If you are thinking of opening…

The Business Card Lives On

Marty Huggins11 years ago1 year ago06 mins

A forest of business cards: Japan (Source) There is no denying that there is less print media involved in the business world today. With advances in technology as well as our complete reliance on the internet, individuals instead can opt to share electronic contact cards, twitter links, QR (Quick Response) codes and addresses to websites….

How The Mobile Development Industry Has Exploded: From Startups To Multinationals

Marty Huggins11 years ago1 year ago011 mins

Mobile development is growing at an explosive pace, so explosive in fact, that it might soon end up leading to a scenario in which the use of mobile internet and all its associated applications completely outstrips conventional web use through PCs and laptops. As of early 2012, there were some 1.6 billion mobile subscribers with…

Small Retail Companies Should Watch And Learn From Big Brands

Marty Huggins11 years ago1 year ago06 mins

Owners of singular stores or small chains may think that they can successfully run a business without paying attention to similar areas to that of larger retail brands, but this is not necessarily true. Despite focusing on different areas of the retail market, owners of small businesses can benefit from mirroring some of the ways…

Looking For Dairy-Free And Vegan In Miami? Here Are 4 Yummy Options

Marty Huggins11 years ago1 year ago06 mins

More and more people are now discovering their intolerance to dairy products, which means they will have to make huge changes to their diet in order to stay well. While not everyone experiences intolerance the same way, it’s a good idea to try to cut dairy products out of your diet in order to stay…

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Marty Huggins

The Pull of the Power Isle: The Psychology of the Supermarket Layout

Signages For Factory And Warehouse – Essentials Of Instruction Design And Branding

Why Fleet Management Is A Must For Companies

4 Reasons Your PR Campaign Might Be Failing

Start Investing In Customer Service And Not Just On Advertising

Women Are Changing The Face Of Trades In The UK

7 Tips For Handling Medical Billing As A Healthcare Provider

Industrial Plant Removers: Packers And Movers For Heavy Machinery

Interesting New Wine Regions

How To Choose The Best Racking System For Your Warehouse

Why Your Small Business Should Enlist The Help Of A Payroll Service Bureau

Meeting The New Demands Of Manufacturing

6 Business Documents You Should Consider Translating

4 Reasons For Businesses To Go Green Now Rather Than Wait

The 5 Most Expensive Car Recalls In US History

Top 3 Reasons American Manufacturing Is Making A Comeback

Can There Be A Conveyancing App For Solicitors?

4 German Beers For Your Fall Kickoff (Oktoberfest)

What Do Chargebacks Mean For Your Online Business?

How To Design A Traditional Irish Pub

The Business Card Lives On

How The Mobile Development Industry Has Exploded: From Startups To Multinationals

Small Retail Companies Should Watch And Learn From Big Brands

Looking For Dairy-Free And Vegan In Miami? Here Are 4 Yummy Options

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