Email marketing could be considered an ancient marketing tool. But when studies show that 91% of consumers check their emails atleast once in a day, the role of email marketing across industries in today’s digital world has become indispensible. Moreover, when more than half of the global population uses email, there isn’t a better and more cost effective marketing approach to generate leads.

Are you using emails for marketing? This infographic clears a lot of misconceptions about emails as a marketing tool. Hope you find it useful. Let us know your thoughts in the comments below. Don’t forget to share this infographic.

