Making your business stand out online is a crucial strategy for gaining market share and remaining competitive these days. At a time when many business owners are heavily focused on search engine optimization, you need to think about additional methods to get the attention of prospective and existing customers. Here are five ideas you may want to consider beyond plain vanilla SEO:
Combine Online and Offline Marketing
Some of the most effective marketing efforts are those that feature a mix of offline and online strategies. To this effect, QR codes on offline advertisements and on product labels can turn a physical experience into an online visit to your social media profiles and websites.
Email Marketing Campaigns
In an era of instant messaging apps such as Telegram and WhatsApp, how effective do you think email marketing can be? According to email marketing platform MailChimp, the rate of opened email messages for the legal industry was 22.73 in 2016. The click-through rate was 2.97, thus making email marketing campaigns very effective for law firms. As a marketing strategy, email is considered to be ideal for companies that operate in the B2B sector.
Balance Online Marketing Budgets
When it comes to online marketing, you are better off being constant than being a spendthrift. The last thing you want to do is to set a high budget for online marketing and burn through it in just a few weeks. If you are too aggressive with your cost-per-click campaigns, for example, you may quickly run out of cash. A better option is to distribute your budget over a six-month period or longer.
Study Analytics Reports
You should not assume that your online marketing consultant will be an absolute expert in all consumer sectors. No one knows your customers better than you do; for this reason, it is important that you learn to interpret marketing analytics reports; the idea is to incorporate your knowledge and apply it when making decisions about the next marketing steps. After all, your advertising budget and your online brand are on the line.
Social Media
Not all internet marketing efforts have to focus on building up website traffic. Some micro companies forego a web presence altogether and concentrate on a single social media profile. A food truck operator, for example, can focus on a Twitter profile while a boutique that caters to fashionable young women can get away with a single Snapchat account. Visit a digital marketing company like Meredith Broadcast Digital Marketing for more information.
Whether you operate a new or established business, you should always look for different ways to stand out online. In the end, businesses that exceed in terms of marketing will always have the upper hand.
Dixie Somers
Latest posts by Dixie Somers (see all)
- 5 Tips for a Wildly Successful Email Marketing Strategy - July 17, 2017
- Physical vs. Digital Branding: Which One Should You Focus On First? - June 9, 2017
- 5 Strategies to Get More Customer Feedback - May 17, 2017
