Have your own e-commerce store? Most businesses today selling online have their own e-commerce platform. Apart from being a merchant on big e-commerce websites, brands want to increase their trading through their own websites. The challenge is to build enough traffic to the self-owned platforms and then to make people purchase directly.
Did you know that 73% of online stores fail to understand the reason behind their massive shopping cart abandonment?
Did you also know that 68.63% is the average online shopping abandonment rate?
These numbers are a big deal, reflecting millions of dollars of potential sales lost. But what can be done? The answer is simple: Conversion Rate Optimization.
Growing number of e-commerce platforms have created the need to better manage conversion rates. What are your thoughts on this post. Tell us in your comments below. Rate and share this post and don’t forget to follow TLB on social media.
