Today’s savvy internet surfer doesn’t spend much time on a site before moving onto the next thing and email conversion ratios are hard to come by unless you have fresh content customers want to see and watch. Keeping your content fresh, short, and to the point ensures viewers stay focused and don’t leave for something elsewhere. Follow these tips to make your content as fresh as possible so your customers and followers stay interested in your brand.
Make a Short, Personal Video
Take a few minutes to create a custom video for a special event or a product’s birthday or special holiday. You can put together a short, 1-3 minute video that’s got a personal touch, making it far more likely to get opened, watched, shared, and acted upon. Using a customer’s name or something significant to them can make you stand out from the everyday junk mail that lacks a personal feel. Keeping a list of your best customers with details about their purchases also helps to sustain accuracy and help you know who to reach out to.
Make it Humorous
Keep it light and unusual to get the most likes, shares, and forwards. Join an RSS feed that sends you videos that pertain to your business and post and share the ones that really make you laugh and you know your customers can relate to. Ask for comments and feedback, and see how often your shares get re-shared or see who joins in on the conversation. You can even offer special deals using video and visual content you’ve reposted from other sources and asking for the most creative responses. This is a great way to reach new customers and get the word out about your business and common interests you may share with new potential customers.
Forward on the Best of the Best
Using an RSS feed to filter out what you don’t want can help you find the best of the best and have it delivered to your inbox without having to go searching for it. You can peruse headlines without having to look through dozens of pages of content that doesn’t meet your needs. When something really hits you, use it to your advantage. Put it in your next mailer and ask for responses or tie it in to what your business has going on in the upcoming week. Keep it short to ensure that viewers don’t get bored. Videos under 2 minutes or pages that don’t require any clicking or scrolling work best to keep interest levels high. Get an internet plan that can keep up with the volume you’ll have. Frontier which offers business internet plans in Houston has different packages that can grow with your company’s size as well.
Use Infographics
Because most people tend to spend just a moment searching for information, infographics are a great way to convey a lot of information in a small space. The visual content also entertains the reader and can provide information at the same time with details in the illustrations or charts and graphs that make points without causing the viewer to go searching for information.
Eileen O'Shanassy
