Customers are the lifeline of any brand. As a result, business owners are rightly concerned about finding ways to increase and maintain their customer base. As a matter of fact, expanding your reach on social media has the ability to skyrocket your brand into stardom. But what do you do once your company starts to…
Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…
There are a lot of truths when it comes to learning effective business communication but there are also a lot of myths, a lot of things which simply aren’t true. Speaking to Groups When speaking to a crowded audience or a room full of people; you need to look over them. This in fact a…
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. –Warren Buffet When a customer purchases a product they have certain expectations, one of those being that the product will not hurt or harm them. For the most part, companies as a…
Marketing is becoming more personalised. Brands have begun to understand the importance of brand humanization. A key aspect of brands interacting with consumers is PR. Brand Events are essential for your company and to design a good brand event is more valuable than spending millions on traditional advertising. As brands are seeking to develop experiences…
Before the widespread adoption of the internet and effect of globalization, commerce was a predominantly local affair. Local consumers would shop at local merchants after seeing advertising in local media. Today, consumers in the smallest towns of developed countries can shop dozens of local, national, and global companies with the click of a mouse. While…
Somehow, our small Cooperstown farm does an amazing number of office holiday parties – and business and other functions throughout the year. This year, while we’re booking more than ever, we’re also talking more carefully and thoughtfully with the people doing the planning. These are some of the chief concerns that have come up, and…
For any business, large or small, a good public relations strategy can be the key to success. Not only will this help to build exposure for your brand and bring in new leads but it will also give you a valuable route via which to combat any criticism or impending disasters. PR acts as a…
Any business that wants long-term growth needs to treat its customers with the highest level of respect. This does not necessarily mean that the “customer is always right” mantra comes into play here. Instead, your customer base simply needs to feel that you care about their well being. The problem here is that many businesses…
Developing a quality product and service doesn’t necessarily mean that you are guaranteed to become leaders of the industry. In today’s modern world, you can’t solely rely on word of mouth to achieve commercial success, so it is important that you build a strong brand through a variety of effective PR strategies, advertising campaigns and…
