The Local Brand®

5 Ways to Multiply Your Customer Base Using Social Media

Dixie Somers8 years ago2 years ago07 mins

Customers are the lifeline of any brand. As a result, business owners are rightly concerned about finding ways to increase and maintain their customer base. As a matter of fact, expanding your reach on social media has the ability to skyrocket your brand into stardom. But what do you do once your company starts to…

Why Offline Marketing Should Still Be In Your Marketing Mix

TLB bureau10 years ago2 years ago07 mins

Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…

Myths Of Business Communication To Ignore

Marty Huggins11 years ago1 year ago06 mins

There are a lot of truths when it comes to learning effective business communication but there are also a lot of myths, a lot of things which simply aren’t true. Speaking to Groups When speaking to a crowded audience or a room full of people; you need to look over them. This in fact a…

5 Of The Most Notoriously Defective Products

Marty Huggins11 years ago1 year ago012 mins

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. –Warren Buffet When a customer purchases a product they have certain expectations, one of those being that the product will not hurt or harm them. For the most part, companies as a…

Starting Out As Brand Ambassadors? This eBook Can Be Helpful

Alex11 years ago1 year ago12 mins

Marketing is becoming more personalised. Brands have begun to understand the importance of brand humanization. A key aspect of brands interacting with consumers is PR. Brand Events are essential for your company and to design a good brand event is more valuable than spending millions on traditional advertising. As brands are seeking to develop experiences…

How Online Reputation Management Can Help Local Brands

Nolan Kido11 years ago1 year ago17 mins

Before the widespread adoption of the internet and effect of globalization, commerce was a predominantly local affair. Local consumers would shop at local merchants after seeing advertising in local media. Today, consumers in the smallest towns of developed countries can shop dozens of local, national, and global companies with the click of a mouse. While…

10 Excellent Tips for a Rocking Office Holiday Party That Everyone Will Remember

James Toman11 years ago1 year ago09 mins

Somehow, our small Cooperstown farm does an amazing number of office holiday parties – and business and other functions throughout the year. This year, while we’re booking more than ever, we’re also talking more carefully and thoughtfully with the people doing the planning. These are some of the chief concerns that have come up, and…

4 Reasons Your PR Campaign Might Be Failing

Marty Huggins11 years ago1 year ago07 mins

For any business, large or small, a good public relations strategy can be the key to success. Not only will this help to build exposure for your brand and bring in new leads but it will also give you a valuable route via which to combat any criticism or impending disasters. PR acts as a…

Start Investing In Customer Service And Not Just On Advertising

Marty Huggins11 years ago1 year ago06 mins

Any business that wants long-term growth needs to treat its customers with the highest level of respect. This does not necessarily mean that the “customer is always right” mantra comes into play here. Instead, your customer base simply needs to feel that you care about their well being. The problem here is that many businesses…

How PR Can Help Your Business Become An Industry Frontrunner

Marty Huggins11 years ago1 year ago06 mins

Developing a quality product and service doesn’t necessarily mean that you are guaranteed to become leaders of the industry. In today’s modern world, you can’t solely rely on word of mouth to achieve commercial success, so it is important that you build a strong brand through a variety of effective PR strategies, advertising campaigns and…

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Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

Why Elixir is perhaps the Best Programming Language to build Real-Time Applications

Optimizing Business for Foreign Transactions with International Payment Solutions

How Can Gyms Utilise Vending Machines?

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PR

Why Offline Marketing Should Still Be In Your Marketing Mix

Myths Of Business Communication To Ignore

5 Of The Most Notoriously Defective Products

Starting Out As Brand Ambassadors? This eBook Can Be Helpful

10 Excellent Tips for a Rocking Office Holiday Party That Everyone Will Remember

4 Reasons Your PR Campaign Might Be Failing

Start Investing In Customer Service And Not Just On Advertising

How PR Can Help Your Business Become An Industry Frontrunner

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