December 21, 2024
Headlines

online marketing

How offline and online marketing can worth together to increase brand awareness

Peter Scully06 mins

Even though the world is going digital, there is not only a continued place for offline marketing, there’s a strong case for arguing that it’s more important than ever, particularly for smaller companies with tight marketing budgets. The reason for this is that cyberspace may be vast but it is also both crowded and potentially…

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Digital marketing strategy for product startups

Digital Marketing Strategy For Global Product Startups

Puneet Chopra06 mins

A Product, no matter how good, will succeed without great marketing. Great product companies like Druva, Freshdesk and Zoho have also been great at marketing. This post will leverage my experience of growing a $1,000,000 business with $1 investment and highlight global online digital marketing strategies that work effectively within the budget constraints of early…

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website experience and brand perception

Website Experience and Brand Perception [Infographic]

Sarah Green02 mins

As one of the most influential media nowadays, the Internet plays a major role in branding. Today, even the smaller companies can have their voices heard online and establish themselves as the leading brands in their respective industries. All this, of course, starts with carefully planned online marketing strategies, whereupon a company’s website is its…

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Outsmarting OTA’s With New Hotel Marketing eBook

Outsmarting OTA’s With New Hotel Marketing eBook

Marty Huggins02 mins

For hoteliers the biggest marketing challenge is competing for bookings against online travel agencies (OTA’s) and booking sites like Booking.com and Agoda. These sites send huge amounts of business to hotels but with hefty commissions. For hotels, securing bookings via their own website is far more profitable and provides a greater opportunity to secure future…

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