Should Your Bridal Brick And Mortar Store Have An Online Presence?

Reasons why it should

Your typical brick and mortar bridal store has many things that will help you plan for the best possible wedding. One way that we believe these stores can improve on the customer experience is through the internet. We live in a world where you can share pictures and videos immediately with the swipe of your finger. So why do so many brick and mortar bridal stores lack an online presence? Well, to be honest we aren’t really sure. The most important reason is to increase its reputation. Any reputable store wants its customers to share their experiences with others. An easy way of doing this is through social media like Facebook, Twitter, Instagram, Etc. The best thing about this is that you are essentially getting free advertisement and publicity. A happy customer should be heard. We all know that unhappy or upset customers will go further to share their experiences. It’s time to let the happy ones have an avenue to share what they believe to be great experiences. Social media will allow them to do so.

More Likes and Comments Equals More Sales

Yes, advertising is expensive and does not always bring the results that justify the expense. However, as we mentioned in the previous paragraph, extending your brand to the online world is a move that can pay off significantly if done properly. Many brides will share their photos with friends and family. However, they’d be just as happy sharing their experience with your store if they had a chance. It is human nature to want to express how happy you are with a product or service. By not having a Facebook or other social media page, you are losing out on sales. The more a brand is mentioned on social media, the more sales it will gain from the exposure. With just a few hours of work a week, your brick and mortar store can reach thousands across the country. There isn’t a better way of advertising if you ask me. So as you can tell, social media can increase your store’s sales dramatically for minimal cost and investment.

Reaching Out Across the Country

A typical brick and mortar store will only cater to local customers. That strategy may have worked well in past times, but it is not a smart one. Yes, we know that your average potential bride to be wants to try the dress on before making a decision. However, the world we live in is constantly changing and more and more brides to be are going online for their dresses. The average brick and motor store will not be able to tap into this ever growing market. Everyday, more and more people are shopping for products online. Take for example, our company Say Yes Bridal, we mostly reach to our brides through our website. It is time for traditional brick and mortar stores to take advantage of this movement. A business move like this can be the difference between great success and failure. So it is definitely recommended to take your bridal store online and reach out to thousands of potential customers with minimal effort.

Linda works over at SayYesWeddingDresses.com and helps brides find exactly what they are looking for. As a bride, they can help you with whatever you may need.

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Marty Huggins

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Administrator and Chief Editor for TLB. Loves to talk. Super freak about publishing. Loves watching obscure movies, good cook and overall gentle fellow. Reach him if you want to write an article for TLB. Email him on marty@thelocalbrand.com