Image source: nicolassolop.comMarketing is everywhere, but it is not frequent that you find an up to date marketing opportunity arise in various forms to the ads and placements that we usually know. In this aspect, podcast ads are changing it.
Podcasts existed since the 1980s and finally started to take hold in 2004 with the popularity of iTunes. However, until lately, they seemed to be only for celebrities and other big names. Currently, with advanced technology and easy entry, anyone can make a Podcast.
When done appropriately it can create a large effect on small businesses. As with any marketing, the solution is to determine your target audience and then build highly appropriate content that the public will surely love.
If you are still not considering Podcasting as part of your marketing strategy, here are twelve reasons you might want to consider.
Podcasts are progressively popular
Podcast listeners increased twenty-three percent since 2015. It is already the largest single-year growth since the invention of Podcasts.
Get more customers
The more people listen to you, talk about you, share you, and like you, the more leads you will produce and the more you will sell.
Inexpensive
Podcasts are still relatively new to the media, that’s why advertising on a show is reasonably affordable. Not like many other types of pay per click or PPC advertising, every Podcast download is relatively cheap. Some public shows are expensive to set an advertisement on, but the money spent could be worth it.
Access to key influencers
As a podcaster, you become a part of the media immediately and can request for exclusive access to choose any influential agent. Above all, you are providing the influencer something they desperately need which is to have a small business owner as an audience.
New content
Podcast hosts read what firms write, and they also try to make the details fun and fit for the show. You should create a podcast advertisements with the listener in mind. Promoting on podcasts is also another way to lend credibility. If people believe the information the show provides, then they will also believe and trust the host who reads your ad.
An excellent way to promote
If you choose to make your podcast for your company, then don’t forget to ask your listeners to subscribe or sign-up, so that they will get your new podcast every time you produce one. Remember that you should get to know your audience so that you can deliver compelling contents to keep them. Conversations including interviews seem to have the best listening rate.
Also, since people can’t change the station or skip easily when a commercial comes on, they more likely continue in listening. Many podcasts don’t consume a lot of time on ads, that’s why many audiences listen happily to the speaker without having any negative emotions.
People can listen whenever and wherever
You can download podcasts into any mobile devices, which means the audience can listen to your show at their most convenient time. Most advertisements become an essential part of the program, that’s why individuals tend just to enjoy the commercial like it was a part of the show.
Many Gold Coast SEO experts prove that those advertisements can be immensely productive. A study organized by podcast ad sales network discover that out of three hundred thousand podcast listeners, 63% of the listeners decide to purchase something just because of an advertisement that they heard on a podcast. That is already remarkable return on investment.
Establish relationships
Podcasts have a way of building relationships without the two parties ever communicating. It might be a single method, but the emotion you get after listening for hours to a person who talks is a unique kind of friendship.
Expand your reach
By requesting another specialist to have an interview for your podcast, you will not only continue to give helpful information, because you will also open up yourself to their audience, which is a great co-marketing strategy.
Develop your reputation
Producing an excellent content that displays your expertise and experience is a particular way to market yourself as someone who is knowledgeable about their stuff.
Increase your audience
If you use more channels to spread your message, your marketing and business will be more successful as well. Through Podcasts, you will be able to reach potential customers which you can’t reach currently.
Takeaway
It is necessary to check your brand or service and your target audience before analyzing whether to add a podcast to your marketing strategy. A podcast could certainly boost your marketing strategy and commend your services, brand or message. Just consider these reasons to make the right decision.
Iman Bahrani
