Many of us have stayed in motels or even large resort suites across the nation for numerous reasons, most commonly because we travelers become weary from driving hundreds of miles and want to sleep. Therefore, our choice of hotels becomes the next possible stop that has an affordable hotel nearby which is easily accessible via interstate or major highway. However, if we’ve planned our trips as many individuals do these days, what are consumers looking for when they book? Value and cleanliness, which is easy to describe yet hard to prove without audible evidence which radio network ads bring.
Making sure you have some radio ad placed in strategic areas gives an added value to the descriptive words used towards your rooms or resort features. Many a disturbing welcome has been presented to travellers arriving at a hotel that’s under construction or missing a feature that was advertised, imminently causing the traveller to book their stay elsewhere. These instances can be avoided with a short yet succinct audio clip between music presenting an update of your current hotel or resort’s condition.
Radio Marketing Is The Future Of Hotel And Resort Success
Business officials in the hotel industry ponder where the future location of their marketing dollars will be allocated especially since the outside signage world is diminishing, newspaper advertising is more costly than it’s worth in bulk amounts, social media marketing could be a fad and search engine stability is never guaranteed. The answer is quite simplistic: radio network marketing, with a proven track record of customer retention and leverage, is what many customers will rely upon for testimonials related to resort and hotel stays. How the hotel operates in general, amenities they can expect in a hotel, and getting valuable coupons or promotions delivered to them in audio format is paramount.
Not only will customers find benefits from listening to radio ads, but your marketing manager can find benefit from capturing leads of interested parties that may have questions about your hotel or resort domain name; these leads can be used to mail promotional codes or offerings for future reference, notifying the consumer of new radio networks playing their ads, and be able to engage them socially with potential viral connotations behind it from customers sharing your radio network advertisements which play on streaming internet stations, or in-store networks.
Conclusion
Your website alone simply will not provide the lustre your hotel deserves any-more; to assure you are filling rooms at your hotel, resort or destination spot around the North American divide, you need to audibly document your business offerings in addition to having printed testimonials of people that stayed in your hotel or place of accommodation. Radio network advertising, in-store or throughout your hotel, could cross-promote while sending your bookings through the roof.
With newer algorithm updates such as Hummingbird forcing businesses, like the accommodation industry, to run scared, leveraging radio could provide a secondary means for businesses to get seen, and get seen quickly. For those who’ve met old school business owners, you’d benefit from learning how to reach out to a non-domainer and teach them to mix domains and radio advertising for an excellent marketing blend.
Roger Kowalewski is a freelance writer and domainer from Indiana. You can follow him on Google+.
Featured images: Creative Commons image source
Marty Huggins
