New year is always a time for change and the change of year often brings about many new developments in the business world. If there is one key factor influencing the way a business should be run in 2014 that is the continuous rise in the use of mobile phones.Here is a quick look at how mobile phones will change business practices in 2014.
Blurred Lines
The rise of mobile phones is increasingly highlighting that the line between work and private life is blurring. Because mobiles mean that we can be connected to the whole world all the time we are also more available for business purposes as well.
This can be a real challenge for business owners and there needs to be a careful balance between the use of mobiles during work and your free time. The good thing is that there lies a real opportunity for improving your business practices with mobiles.
As this article by Monevator points out there are real benefits to working from home and mobiles can really help achieve this as well. With all the apps and possibilities for connectivity you can really boost the way your employees, or even you, work and produce.
Apps To Make It Easier
Mobile phones are increasingly turning into smartphones that allows users to download all sorts of different apps. There are now more and more phone companies in the market, which has also meant that the price of a smartphone has gone down. Naturally, this also allows more people to purchase these phones.
For businesses there are plenty of benefits for using apps. They allow your employees communicate better and perform simple tasks quicker and more efficiently. Your business could even benefit from creating an app. This can be a great way to build your brand and get more people interested in your business.
Marketing For Mobiles
There also needs to be some changes in how your business markets itself in 2014. For instance, the implementation of Google’s Hummingbird algorithm places a huge emphasis on mobile phone searches.
And the statistics show this change as well. A recent study found that 63% of adults use their mobile phone to go online and this means that increasing amount of people use mobile to conduct research about companies and products.
For marketing purposes this naturally means that you have to focus on producing content that is accessible with a mobile. Optimising your SEO practices for mobiles is one of the key points you need to focus on in 2014.
The good news is that there are many good SEO tools online that can help with this practice.
Keep Your Business Safe
It is really important that your business also finds ways to secure mobile phones. Many business owners unfortunately only focus on cyber security when it comes to business desktops while forgetting that many employees conduct many business practices on their mobile phones.
So if you want to prepare for 2014 with your business then take note on the above points and remember to secure your mobile phones. This can help you make 2014 a success story for your business.
Katarina is all about helping business owners make more informed decisions. She loves to find out more about marketing and online security issues. When she wants to relax she likes to play Scrabble with her boyfriend.
Marty Huggins
