eCommerce, Infographics, Retail Brands, Social Media, Technology

How Smartphones Changed In-Store Shopping [Inofgraphic]

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Nearly everyone is glued to their smartphone these days. It’s easy to forget that up to very recently, this wasn’t the norm at all. The iPhone is in fact 10 years old this year but as each iteration is released they become more and more advanced. Our smartphone is no longer a phone and we use it for a wide range of activities. As this infographic from the CUBE outlines, the use of smartphones is now extremely prominent while we shop, and not just online. For example, in 2016, 37% of retail sales were influenced by a digital transaction.

People are now regularly checking reviews and prices of items in-store online. Remember that this doesn’t always mean that they’re going to buy the product online as people often just like to check out a product online before buying. As long as the product is reasonably priced, the majority of customers will go ahead and buy the product in your store. Find out more in the infographic.

How Smartphones Changed In Store Shopping

Retail has certainly gone through a marked change with mobile. From special events planned for sales boost to super deals and discount coupon codes. Tell us about your recent purchase on mobile in the comments below. Don’t forget to share the post with your friends. 

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Steve Hashman

Director at The CUBE
Director at Exponential Solutions (The CUBE) Marketing. Working with SMB owners, I understand the importance of good customer service.
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