Did you know that you could boost your online sales just by taking care of your payment gateway? Studies have shown that a large number of online shoppers leave the websites due to many reasons. While some find the shipping costs to be too high, others don’t want to go through all the trouble of creating a user account. However, a large number of online shoppers abandon their shopping carts without completing their purchases, because of their concerns about payment security and lack of clarity in the checkout process.
Choosing a right payment gateway with an array of payment options, transaction tools, risk management and fraud containment activities can help you allay payment concerns, provide an enhanced customer experience and make sure that they log out of your website a happy and satisfied customer. To get some more light on this topic have a look at the below infographic from Total Processing. According to which worldwide retailers could have added £ 5.5 million to their total sales in last year if they could choose the right payment gateways!
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