November 21, 2024
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Retail & CPG

The Evolution of Citizen Watch Thumb

The Evolution of The Citizen Watch Company [Infographic]

Jeremy01 mins

Citizen’s brand slogan “Better Starts Now” reflects in its never-ending innovation for watch making. From 1926 to 2015 citizen set many benchmark in global watch industry. Citizen invented first GPS satellite synchronized known as “Eco-drive Satellite Wave” in 2011. Here in this infographic, one can view the five most remarkable evolution of citizen watch. In…

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Cross device purchase thumbnail

How Cross-Device Customer Journey Mapping Works [Infographic]

Matt Zajechowski02 mins

When consumers see a product advertised online or on television they don’t often head to a website to buy the product right away. More often then not most consumers will do further research on the product before buying. Only 2% of customers buy on their first visit to a website. Because of the proliferation of…

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Promotional merchandise

How Promotional Products Can Help Your Business

Richard Harris26 mins

How do you make your business stand out? In today’s ultra-competitive high-stakes marketplace, business promotion has to be an essential element in your business strategy. According to the Promotional Products Association International, a promotional product is any “item used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards,…

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Most Interesting Dairy Companies Across The World

5 Most Interesting Local Dairy Brands Across The World

TLB bureau09 mins

Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend the lactose intolerant but simply an observation. Dairy farming and milk products are one of the largest businesses over the world. Milk and the products made out of it occupy…

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Product packaging and consumer buying

The Influence of Product Packaging in Consumer’s Buying Decisions [Infographic]

Marty Huggins01 mins

What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging.  Well let’s see…

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Perception of value

Market Forces In Food And Beverage Industry Are Driven By Your Perception Of Value [Study + Infographic]

Jeremy04 mins

The value of a product is always down to the perception of the consumer. This in turn will really affect their buying behavior. There are so many different factors that all affect perception, such as various trends, marketing practices and the variance in generational attitudes amongst consumers. The perception of food is something that has…

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Local Brands

Sustainability, Accessibility And Pride: Local Brands Have It All And More

TLB bureau011 mins

Modern retail has taken a turn towards the local brands. Of late, shop local movements have gained a lot of steam and for a good reason. The cost of production and consumption is found to be much lower when production uses local resources compared to the multinational retail chains which rely on foreign made and…

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Top 20 things to recycle and reuse thumb

[Infographic] Top 20 Things To Recycle and Reuse

Mark Dawson01 mins

People are getting more and more environmentally conscious and as a result, luxury brand manufacturers are switching to environment friendly packaging techniques. Previously, the focus of packing goods, especially the luxury items was primarily on the degree of attractiveness. Using a variety of materials, colors and chemicals, packaging was made brighter and bigger in order…

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Dance Ahead Style Logo

[Interview] Alen Will Make You A Logo For Your Brand That Will Rock

Marty Huggins09 mins

Recently we had a chance to get introduced to a promising graphic designer. We connected over Twitter and discussed over brand logos and corporate identities. The designer has done many interesting experiments with some known brand logos and designs. We decided to interview him to know more about his design style and what he thought…

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cardboard vs plastic packaging

[Infographic] Clash Between Cardboard Packaging And Plastic Packaging

Mark Dawson01 mins

The packaging industry was once greatly dependent on plastic goods and sheets. However, with environmental issues and norms getting severe with each passing day, many companies are now shifting to more Eco-friendly options. The use of cardboard boxes and sheets are becoming very common. Once the cardboard boxes are filled up, they are fastened tightly…

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supermarket power

[Infographic] What Is The Value Of The Grocery Market Around The World?

Jeremy01 mins

My name is Pat O’Keeffe and I am the News Editor of an Irish publication called The Irish Farmers Journal. We are a weekly publication covering news related to the Irish and international agriculture, food and horticulture industries. We regularly carry out research for our industry and attached you will find an infographic charting an…

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luxury brand advertising

A More Discreet Tone In The World Of Luxury Packaging

Tim Capper09 mins

The rise of Western consumerism is culturally tied to the idea of conspicuous consumption- the idea of spending money on big, public status symbols that are worth more to the buyer as signals of wealth than as functional items. Despite a decades-long history of indulgence in consumption, many luxury customers in the UK and elsewhere…

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fragrance families of perfumes

You Know Perfume But Do You Know The Fragrance Families?

Debi Falconer06 mins

Did you know that fragrances belonged to specific families? While some people like to experiment with different fragrance families, others like to stick to a particular family for lifetime. Each family has cluster of fragrances under it and one can select the fragrance that seems most suitable. Here are some of the most common fragrance…

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local breweries

The Rising Popularity Of Locally Brewed Beverages: Independent Brewing In UK Grows As Local Brands Unleash Creative Labels

TLB bureau27 mins

There’s so much more meaning behind a drink when you understand its origins: who first brewed it, where it came from and the generations that it has passed down. There’s also something rather special and exclusive about drinking a beverage that is hard to find or that isn’t mass produced. Learn about your local history…

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Personal Marketing

Why Offline Marketing Should Still Be In Your Marketing Mix

TLB bureau07 mins

Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…

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Promo Product Ideas For Your Small Business

TLB bureau17 mins

Promotion and advertising are key to bringing in new customers, and to making sure that existing customers don’t forget about you. One of the major parts of any advertising budget should be creating promotional products. With that said though, it’s sometimes difficult to choose the right promo products for a company. Fortunately there are a…

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