No matter how good your product is and no matter how good the team you assembled is – building a brand is never easy. You’re up against hard competition in almost any industry. Besides that, a starting phase of your business is when you create a bond between your product and the consumer. This doesn’t…
These days, many business owners are realizing that connecting with their target market in the online world is a great way to optimize their bottom line. If you’re interested in optimizing your online platform so that you can attain exceptional conversion rates, now is the time to access and implement strategies that will help you…
Creating a cohesive brand image is a multi-faceted topic, but a lot of it comes down to values. Below are some ways businesses can talk the talk and walk the walk when it comes to marketing themselves as an eco-friendly brand.
We have now come to a point in society were information is so sudden, and the whole world is moving faster then what we can keep up with…. relationships seem to just come and go, and loyalties are beginning to diminish. But how can brands strengthen their relationship with their customers? What can they do…
The jewellery business is an appealing sector in which to launch a career. However, it can be a competitive one for this very reason. It does not have to be an imposing sector or an insurmountable obstacle, however. It just has to be approached in the right way. Training Not all jewellery careers will require…
It’s always hard to let go of something that has been around for a while. Ever since we opened TheLocalBrand.com for public submissions we’ve been receiving some exceptional articles and infographics from various walks of business. We’ve had the privilege of getting some superb infographic submissions through our open submission form specifically designed for the…
In some cases, the marketing of a good or service can be part of the value the purchaser receives when consuming it. The creation of, for example, a compelling story of a business or image around a product can itself be part of the product’s allure. We saw a wonderful example of this on Main…
I’m around clients all the time who want to have their brand stand out. And they’re always asking me for ‘hints’ on how to improve their visual impact. One of the easiest ways to catch someone’s eye is with well-designed graphics and a memorable logo. So, how do you create a logo that rocks? Understand…
To create a recognizable company and make your name stick in the mind of your customers, you need to build a solid brand. Haphazard marketing will not work; over 80% of customers say that the authenticity of content is the number one factor in their decision to become a follower of a brand. Many small…
![What Market Research Can Do For Your SME [Infographic] Thumb](https://thelocalbrand.com/wp-content/uploads/2016/03/What-Market-Research-Can-Do-For-Your-SME-Infographic-Thumb.jpg "What Market Research Can Do For Your SME [Infographic]")
Running your own business is a commitment. Surely, you would like to see your hard work bear results. However, at the end of the day business is about identifying the right opportunities and taking the appropriate risks. Market analysis is the first step to ensure that your business will continue to succeed. Before getting into a…
In the era of big business, there is an implicit impersonality between consumers and workers. Companies that have millions of customers, approach the responsibility of customer service quite differently than traditional small business owners, who know each of their regular customers by name. The ability to inject that nostalgic sense of community and camaraderie into…
An employee finishes up her free lunch at the Mexican restaurant with a few co-workers who have switched to different departments, and heads across the company campus to her main office space. She arrives early for her 2pm brainstorming session, so she rearranges the walls and furniture to provide enough space for up to 15…
Of all the Ps in marketing, pricing is the one that directly correlates to the value of the goods or services. This is exhibited by the fact that for any business, pricing strategy affects the profit and loss in more profound way than anything else like promotion or people. Pricing not only decides the selling…
Fashion is an exciting industry, and for many it is not so much a career path as it is a personal passion. However, passion alone is not enough to succeed on what is also a busy and highly competitive sector. If you want your new fashion start-up to have the best chance of establishing itself…
Most businesses today take social media and mobile based marketing as a matter of fact. There’s little doubt about the need of digital marketing. However, what really is key to this ever changing art of online marketing? Well, the content. There’s the big problem with marketing. Its easy to get down to spending on online…
If you are a songwriter, author, or visual artist, you will be creating works that you might sell. If you do not protect your work, however, someone else can appropriate it. A copyright is the form of legal protection offered under U.S. law to the authors of “original works of authorship,” including literary, dramatic, musical,…
What generational group is driving big changes to virtually every aspect of our lives? It’s Millennials, that often-studied group of people born after 1980. They’re culturally and ethnically diverse, they have shorter attention spans than goldfish, and they form almost a quarter of the U.S. population. And while they’re much to differentiate them, there are…
Recently, Volkswagen was in the news for faking its emissions test results to meet the required standards. This led to a global scandal and share prices of VW fell steeply. This is not the first time when a global power brand has done something insanely stupid to hurt its own brand in the long term….
Hello Everyone, I’ve been meaning to write a book since 2011. The new decade began with great enthusiasm. New social platforms were being launched and visual content was becoming the buzzword. The whole gamification thing was emerging on the foreground and we were getting introduced to wonderful new technologies like 3D printing and big data….
Much of the brand marketing landscape today centers around consumer perception. Gone are the days when blatant advertising alone did the trick and people flocked to buy the latest novelty to please themselves. Actually, there is very little novelty factor left in products and services. Competition is both severe and simultaneous. The core aspect of…
Hey guys, in this post we are reviewing the new Google Consumer Surveys. At TLB we often review apps and softwares which have practical utility for businesses. We all know that from a marketing perspective, surveys are quite important for businesses. We have run several surveys in the past and our in-house researchers like to…
Annual events always bring with them lots of excitement and fun. For businesses these events have a special relevance as this becomes the center of activity once every year. It brings the teams together and makes the employees feel like a family. Moreover, annual events are great platform for launching new products, announcing organizational changes,…
How do you make your business stand out? In today’s ultra-competitive high-stakes marketplace, business promotion has to be an essential element in your business strategy. According to the Promotional Products Association International, a promotional product is any “item used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards,…
Market leadership comes with a persistence and will to adhere to certain values that a business stands for. Strong organizations don’t become that way overnight but it takes years of consistent behaviors and business strategy that helps build a value driven culture. A technology company, no matter how deeply rooted in advancement, must also keep…
In modern age of transportation, air travel is a highly sought after service and the airline brands are the top dogs of business. Quite naturally it brings a lot of competition to the industry and it is true that operating an airline is not a job for the weak hearted businessman. Well, airline brands may…
